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Citations tell you what AI is actually reading to talk about [brand name]. These prompts show you which owned pages are working, which aren’t being used despite being relevant, and which third-party sources have the most influence.
See Which Pages AI Is Citing From Your Site
How often is AI citing [brand name]‘s own content — and which topic areas have zero citations?
For [brand name], pull prompt variants filtered to citation_domain = [brand domain] (e.g., "brandname.com").Report:1. How many variants cite [brand domain]?2. What percentage of total tracked variants does this represent?3. What tags and topics are the cited variants concentrated in?4. Are there tags with zero or near-zero citations from [brand domain]? Those are content citation gaps.
Find Topics Where AI Skips Your Content
Topic areas where AI is answering questions but not pulling from [brand name]‘s pages — even when those pages exist.
For [brand name], run a citation coverage analysis. For each major tag in the brand's configuration:1. Pull variants with that tag where citation_domain = [brand domain] — count2. Pull total variants with that tag — count3. Calculate citation rate per tagRank tags by citation rate from lowest to highest. Tags with low citation rates despite having tracked prompts are content gaps — AI is answering these questions but not citing [brand name]'s content.
See Which Competitor Pages AI Cites Most
Which competitor domains is AI pulling from — and on which topics are they getting cited instead of [brand name]?
For [brand name], I want to see which competitor domains are being cited in AI responses. Run pulls filtered to citation_domain for each main competitor's domain:- citation_domain = [competitor1.com]- citation_domain = [competitor2.com]- citation_domain = [competitor3.com]For each, report the count and which tags/topics they're concentrated in. Which competitor's content is AI pulling from most? On which topics is their content being cited instead of [brand name]'s?
Identify Third-Party Sites Driving Your AI Mentions
When [brand name] appears in AI responses via third-party sources, which sites are responsible? These are the highest-leverage PR and partnership targets.
For [brand name], pull variants where:- brand_present = true- citation_domain is NOT [brand domain] (i.e., [brand name] is mentioned but via third-party sources)Limit to 30 results. What third-party domains are responsible for [brand name]'s AI mentions? Are there publications, directories, or review sites that AI consistently uses to reference [brand name]? These are the highest-leverage third-party PR and link targets.
White Space & Growth Opportunities
Find the topic areas where neither [brand name] nor competitors are showing up yet.
Find Visibility Gaps Worth Fixing
Full workflow: gap analysis into a Notion tracker with content recommendations.