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The Scrunch MCP lets you query your brand monitoring data directly inside Claude, ChatGPT, Microsoft Copilot, and other AI assistants - no API key, no code, no dashboard switching. You authenticate once with your Scrunch account, and from then on your assistant can answer questions like “How has our presence trended this quarter?” or “Which competitors are winning on Perplexity?” using your live data.

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What you can do

Read metrics

Pull presence, position, sentiment, and citation data across AI platforms. Filter by platform, persona, stage, tags, and more.

Manage configuration

Create and update brands, competitors, personas, and prompts all in one natural language conversation.

Agent Traffic

Import AI agent crawl logs from a CSV and query which AI crawlers are hitting your site, how often, and on which pages.

Switching from another tool?

Migrate your brands, prompts, personas, tags, alternative names, and competitors into Scrunch with one export prompt and one import prompt. Works whether your current tool has an MCP, CSV export, or just a settings page you can copy from.

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How it works

1

Connect once

Add the Scrunch MCP server to your AI client of choice. Your assistant redirects you to Scrunch’s normal sign-in flow — no shared secrets or API keys to manage. See the setup guide →
2

Ask in plain English

Start a conversation and ask about your brand. Your assistant automatically selects the right Scrunch features, resolves your brand ID, and anchors date ranges like “last 30 days” to today’s date before querying.
3

Get live answers

Responses are grounded in your actual Scrunch data — your brands, your competitors, your prompts, your metrics. You can ask follow-up questions, request comparisons, and have the assistant draft summaries or slide copy based on what it finds.

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What you need

Prerequisites
  • A Scrunch account (any plan). Your existing brand permissions carry over automatically.
  • A compatible AI client: Claude (Free, Pro, Max, Team, or Enterprise), ChatGPT (Plus, Pro, Team, Enterprise, or Edu — Developer Mode required), Microsoft Copilot Studio, Cursor, VS Code, or Windsurf.
  • About 5 minutes to complete the setup.

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Known limitations

Most of what’s in the Scrunch dashboard is available through MCP, but a few things aren’t accessible yet:
  1. Cited pages and URL detail — Citation data shows the overall split between brand-owned, competitor, and third-party sources, but not which specific URLs are being cited.
  2. Sitemap and Page Audit data — Not currently available via MCP. It will be available in a future update.
  3. Accounts with many prompts — Results are capped at 1,000 records per request. If you manage a large number of prompts, filter by tag or date range to stay within this limit.

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Get started

Setup guide

Connect the Scrunch MCP to Claude, ChatGPT, Copilot Studio, Cursor, VS Code, or Windsurf. Takes about 5 minutes.

Workflows

Multi-tool workflows that combine Scrunch with Notion, Slack, and other AI apps — copy-paste ready.

Prompt Library

35+ ready-to-copy prompts for visibility analysis, competitive intelligence, reporting, and configuration.

Feature Reference

Everything available via MCP, with descriptions and example prompts.