Install Scrunch’s Agent Skills so Claude Code, Codex, and other skill-aware agents can set up brands, prompt libraries, citation segments, and dashboards.
Agent Skills are installable packages that give AI coding agents specialized knowledge about Scrunch. Once installed, your agent can set up a brand end to end, build its non-branded prompt library, configure citation segments, migrate an existing setup over from wherever you’re tracking this today, and generate a Scrunch-branded visibility dashboard — all through natural conversation, with the Scrunch MCP doing the actual work.
Copy the prompt below into Claude Code, Claude Cowork, Codex, or any other Agent Skills-aware client to install every Scrunch Skill and have your agent summarize what it can now do:
Works with Claude Code, Claude Cowork, Cursor, Windsurf, GitHub Copilot, Codex, Gemini CLI, and more — see all supported agents. Mintlify auto-publishes every Skill below at /.well-known/skills/index.json, which is what the command above reads from.
Every Skill assumes the Scrunch MCP server is already connected — see the setup guide if it isn’t yet. There’s no separate flag to install just one Skill from a URL source like this one (unlike a GitHub-hosted skills repo) — npx skills add installs all of them together.
Brand record, competitors, sub-brands and sub-competitors, personas — generated from just a domain
Setting up a brand that doesn’t exist in Scrunch yet, or reviewing an existing one against best practices
scrunch-migrate-setup
Exports a setup from wherever you currently track this, maps it into Scrunch’s structure, and reconciles it against your plan limits before creating anything
Only when you’re already using a comparable tool and want to bring that setup over — not for a brand-new setup
scrunch-citation-segments
Groups cited domains into named tiers — Socials, Publications, Marketplaces, Reviews
After a brand exists — proposes sensible defaults automatically, no URL list required
scrunch-prompt-setup
The actual prompt library — funnel stages, tags, topics, geo-specific coverage, AI platform selection
Building or auditing what Scrunch tracks, or answering “how is my brand doing in AI search”
scrunch-visibility-dashboard
A repeatable, Scrunch-branded visibility dashboard (presence, citations, sentiment, weakest prompts, agent traffic) as an artifact or HTML file — not an Explorer link
Sharing a visual summary of a brand’s AI visibility, e.g. for a QBR or stakeholder update
scrunch-visual-style
Scrunch’s actual typography and color system (Inter, IBM Plex Mono, the Neutrals/Greens/Blues palette) — and the rule against color-coded status badges
Applied by default to any deliverable built from Scrunch MCP data, unless you’ve specified your own visual style or asked not to use it
Once Skills are installed, you can ask your AI agent:
You say
Skill used
”Set up a Scrunch brand for smithoptics.com”
scrunch-brand-setup
”Set up my brand in Scrunch — here’s my website”
scrunch-brand-setup
”We’re switching from our current AI-visibility tool”
scrunch-migrate-setup
”Import my brand and prompts from [another tool]“
scrunch-migrate-setup
”Set up citation segments for [brand]“
scrunch-citation-segments
”Segment these publications for [brand]“
scrunch-citation-segments
”Build our prompt library” / “Are we showing up in AI search”
scrunch-prompt-setup
”Which AI platforms should we track”
scrunch-prompt-setup
”Add prompts for our [city] location”
scrunch-prompt-setup
”Build a visibility dashboard for [brand]“
scrunch-visibility-dashboard
”Make an HTML citation dashboard I can share”
scrunch-visibility-dashboard
”Make this on-brand for Scrunch” / “Use Scrunch’s colors”
scrunch-visual-style
Skill discovery depends on your client. Claude Code and Claude Cowork read installed skills automatically once added; some clients need the skill named explicitly the first time (“use the scrunch-brand-setup skill to…”). If nothing triggers, re-run npx skills add https://developers.scrunch.com — every Skill is plain markdown, so it’s cheap to retry.
Workflows
The copy-paste version of this same expertise, for any AI chat — no Skill installation needed.
Feature Reference
Every Scrunch MCP tool these Skills call, with descriptions and example prompts.
Assistant
Responses are generated using AI and may contain mistakes.
