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Switching from another AI visibility tool? You don’t have to rebuild your setup by hand. Run one prompt in your current tool to export everything — brands, personas, tags, alternative names, competitors, and your full prompt library — then paste the result into a Scrunch MCP chat and have your AI agent recreate it all directly.
Tools used in this workflow
ToolRequired?Notes
Scrunch MCPRequiredEditor or Admin-level permissions on a Scrunch Agency or Enterprise plan required
Your current tool’s MCP, CSV export, or settings UIRequiredAny source where your existing configuration is visible — MCP-connected chat, downloaded CSVs, or text copied from a settings page
Step 2 uses write operations in Scrunch. Your AI agent will confirm before creating anything — you’ll see each step as it runs.

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Step 1 — Export your setup

Pick the path that matches the tool you’re moving off of.
Open a chat with the AI assistant that’s connected to your current tool’s MCP server (or its API), and paste this prompt. It returns a structured, copy-paste-ready dump of your entire configuration.
Export everything you can read about my AI visibility configuration from the tool you're connected to. Preserve my exact wording where possible — especially for prompt text, brand descriptions, alternative names, and persona definitions.

## Categories (output in this order):

1. **Brands** — One entry per tracked brand. For each, include: name, primary website/domain, one or two sentence description, alternative names / aliases / variants, and any unique identifier the tool stores.

2. **Personas** — Audience personas defined for each brand. Verbatim names and descriptions. Note which brand each persona belongs to.

3. **Tags / Topics** — Every tag or topic label used to categorize prompts. Include the label and a one-line meaning if available. Note whether tags are global or scoped to a specific brand.

4. **Competitors** — One entry per competitor, grouped under the brand it's tracked for. Include competitor name and website/domain.

5. **Prompts** — One entry per tracked prompt. For each, include: the brand it belongs to, the prompt text verbatim, any persona it's assigned to, and any tags applied.

## Format:

Use a section header for each category. Within each category, list one entry per line. Format brand and prompt lines so they're machine-readable:

- Brand: `<Brand Name> | website: <domain> | aliases: <comma-separated> | description: <text>`
- Persona: `<Brand Name> | persona: <name> | description: <text>`
- Tag: `<tag label> | meaning: <text> | scope: <brand name or "global">`
- Competitor: `<Brand Name> | competitor: <name> | website: <domain>`
- Prompt: `<Brand Name> | persona: <name or "none"> | tags: <comma-separated or "none"> | prompt: <verbatim prompt text>`

Preserve original wording. Do not paraphrase prompt text, descriptions, or persona definitions.

## Output:

- Wrap the entire export in a single fenced code block for easy copying.
- After the code block, state whether this is the complete set or whether any category was truncated. If truncated, say which category and roughly how many entries remain.
Save the resulting code block — you’ll paste it into Scrunch in Step 2.

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Step 2 — Import into Scrunch

Open a fresh chat with an AI assistant connected to the Scrunch MCP. Paste the export from Step 1, then paste this prompt directly after it. 
The block above is an export of my AI visibility setup from another tool. Recreate it in Scrunch. Confirm with me after each step before moving on.

Step 1 — Parse and confirm:
Read the export and tell me:
- How many brands you found
- How many personas, tags, competitors, and prompts you found
- Anything that looks ambiguous, duplicated, or incomplete

Wait for me to confirm before writing anything.

Step 2 — Create the brands:
Create each brand in Scrunch with its name, website, description, and alternative names from the export. After all brands are created, list them back with their new Scrunch brand IDs.

Step 3 — Configure personas and tags:
For each brand, set up the personas listed in the export. Then create the tags from the export — global tags first, then brand-scoped tags. Confirm when done.

Step 4 — Add competitors:
For each brand, add the competitors listed in the export with their websites. Confirm the full competitor count per brand when done.

Step 5 — Create the prompt library:
For each brand, create every prompt from the export. Apply the persona and tags exactly as listed. Use the prompt text verbatim — do not rewrite or paraphrase. Confirm the prompt count per brand when done.

Step 6 — Final summary:
List everything you created: brands (with IDs), personas per brand, tags, competitors per brand, and prompts per brand grouped by tag. Flag anything you skipped or couldn't import and explain why.
What you get: A Scrunch organization that mirrors your previous setup — same brands, same personas, same tags, same competitors, same prompts. First metrics begin landing within 24–48 hours as the prompt library starts running. After 30 days you’ll have enough data to compare against your old tool side by side.

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Tips

MCP tool results are typically capped, and very large prompt libraries can spill past the limit. Re-run the Step 1 prompt once per category — “export only brands and personas”, then “export only prompts for brand X” — and import the chunks in sequence. Scrunch’s import prompt is happy to pick up where it left off if you tell it which brands are already created.
Tag conventions differ across tools. Before Step 5, tell the Scrunch agent how to normalize: e.g., “Map any tag that means top-of-funnel to ‘awareness’, any comparison tag to ‘consideration’, and any purchase-intent tag to ‘decision’.” The agent will apply the mapping consistently across every prompt.
Run Step 1 once per workspace in your old tool. Keep each export separate. Then run Step 2 once per export in its own Scrunch chat so the agent doesn’t cross-wire competitors or tags between unrelated brands.
After Step 6, ask Scrunch: “List every prompt grouped by brand and tag, with persona where assigned.” Diff that against your Step 1 export. Anything missing is usually a tag mapping the agent skipped — point it out and ask the agent to backfill.

New Brand Live in One Conversation

Setting up an additional brand from scratch after the migration is done.

Find Visibility Gaps Worth Fixing

Once 30 days of data are in, find where your migrated setup is winning and where it’s not.