Build an AI Content Brief from Keyword Rankings

Keyword tools tell you what people search for. Scrunch tells you what AI engines answer without citing you. Together, they give you the clearest possible picture of where to invest in content: topics with high search volume, proven buyer intent, and a citation gap you can close.

Tools used in this workflow

Tool	Required?	Used for
Scrunch MCP	Required	Citation gaps and AI presence data by topic
Semrush MCP	Required for Semrush tab	Keyword rankings, volume, and difficulty
Ahrefs export	Required for Ahrefs tab	Keyword rankings — paste a CSV export

Choose your keyword tool in the tabs below. Don’t have either? Use the SEO Keywords to Prompts workflow instead, which works with any pasted keyword list.

Semrush
Ahrefs

Replace the bracketed values, then paste the whole thing into Claude.

For [brand name], use Semrush keyword data and Scrunch citation data together to build a prioritized AI content brief.

Step 1 — Pull top-ranking keywords from Semrush:
Get the top [50] organic keywords for [domain] ranked in positions 1–20. Show me: keyword, position, monthly search volume, keyword difficulty, and the URL that's ranking.

Step 2 — Pull Scrunch citation gaps:
In Scrunch for [brand name], get all tags and calculate the citation rate from [brand domain] for each — variants with brand_present = true and citation pointing to [brand domain] divided by total variants. Rank by citation rate from lowest to highest. Also pull presence metrics for the last 30 days.

Step 3 — Find where SEO authority and AI presence diverge:
Semantically match each Semrush keyword to the closest Scrunch tag. Identify:
- Keywords in positions 1–10 with high search volume but AI citation rate under [30]%
- Keywords where Semrush shows a strong ranking URL but Scrunch shows competitors winning the AI citations for that topic
- Keywords with high volume but no corresponding Scrunch tag (a tracking gap worth fixing)

Rank these by opportunity: (monthly search volume × keyword difficulty score) ÷ AI citation rate. Higher = more valuable to fix.

Step 4 — Build the AI content brief:
For the top 3 gap opportunities, write a content brief for each:
- The keyword, search volume, and keyword difficulty
- The Scrunch prompts in this topic where brand is absent (most-observed first)
- What competing content or third-party sources are winning the AI citations
- Recommended content format and angle to win both the search result and the AI citation
- Specific facts, data points, or claim structures that would make this content more citable than what's currently appearing

What you get: Three ready-to-act content briefs, each grounded in both keyword volume data and AI citation gaps. These are the highest-priority pieces to create or rewrite — backed by two independent data sources pointing at the same opportunity.

Export your keyword rankings from Ahrefs (Site Explorer → Organic Keywords → Export) and paste the data below.

I'm going to paste Ahrefs keyword ranking data for [domain] below. Use it alongside Scrunch to build a prioritized AI content brief.

Here's my Ahrefs organic keywords data:
[Paste your keyword, position, volume, and keyword difficulty columns here]

For [brand name] in Scrunch, get all tags and calculate the citation rate from [brand domain] for each tag. Rank by citation rate from lowest to highest. Also pull presence metrics for the last 30 days.

Cross-reference the Ahrefs keywords against the Scrunch tags — semantically match each keyword to the closest tag. Find:
- Keywords in positions 1–10 with meaningful search volume but AI citation rate under 30%
- Keywords where the ranking URL has authority but Scrunch shows competitors winning the AI citations for that topic
- High-volume keywords with no corresponding Scrunch tag (worth adding as a tracking prompt)

Rank by opportunity: highest volume × lowest AI citation rate = most urgent.

For the top 3 gap opportunities, write a content brief for each:
- Keyword, search volume, and keyword difficulty
- The Scrunch prompts in this topic where brand is absent (most-observed first)
- What's winning the AI citations instead
- Recommended content format and the specific angle that would out-answer what's currently cited
- Facts, data points, or claim structures that would make this content more extractable by AI

What you get: Three ready-to-act content briefs grounded in both your Ahrefs ranking data and Scrunch citation gaps — the highest-priority pieces to create or rewrite.

Tips

Why combine two data sources

Keyword tools optimize for search engines. Scrunch optimizes for AI engines. A keyword with high volume and a strong ranking page is a proven topic — but if AI isn’t citing your page for it, you’re getting the search traffic without the AI influence. Combining the two surfaces the topics where a single content improvement wins on both channels simultaneously.

When your Semrush keywords don't match any Scrunch tags

This means your AI tracking coverage has gaps. After running this workflow, add the high-volume keywords as new Scrunch prompts using the SEO Keywords to Prompts workflow — then you’ll have data on them for next time.

What to do with the content briefs

Pass them directly into the Create Content for AI Citations workflow — that workflow accepts a brief as input in Step 2 and can publish through your CMS in the same conversation.

Running this before a content sprint

This workflow is most useful at the start of a quarterly content planning cycle. Run it once, get the 3–5 highest-priority briefs, and use those to anchor your sprint. Revisit after the content publishes using the Measure AI Visibility’s Impact on Traffic workflow to see what moved.

Create Content That Gets AI Citations

Take the content briefs from this workflow and generate the actual content, then publish through your CMS.

Measure AI Visibility's Impact on Traffic

After publishing, use this workflow to measure whether improving AI presence drove traffic growth.

​Tips

Create Content That Gets AI Citations

Measure AI Visibility's Impact on Traffic

Tips