Find Visibility Gaps Worth Fixing

This workflow identifies your weakest topic areas, surfaces the specific queries you’re losing, checks what competitors and third-party sources are filling the gap, and builds a Notion tracker with content recommendations — all in one go.

Tools used in this workflow

Tool	Required?	Used for
Scrunch MCP	Required	Pulling tag-level presence, gap prompts, and citation data
Notion MCP	Optional	Creating a prioritized gap tracker database
Google Workspace MCP	Optional	Saving the gap analysis as a Google Doc

Use the Scrunch only tab if you don’t have Notion or Google Workspace connected.

Notion
Google Docs
Scrunch only

Replace the bracketed values, then paste.

For [brand name] in Scrunch, run a visibility gap analysis and build a prioritized action plan.

Step 1 — Find the weakest topic areas:
Get all tags configured for [brand name]. For each tag, pull presence metrics for the last 30 days. Rank tags by presence rate from lowest to highest. Identify the 3 tags with the lowest presence — these are the priority investment areas.

Step 2 — Surface the specific missing prompts:
For each of the 3 lowest-performing tags:
- List the prompt variants where [brand name] is not present in the last 30 days
- Show: prompt text, platform, observation count
- Sort by observation count — the most-observed missing prompts are the most urgent
- Get citation metrics for that tag: what share of citations are brand-owned vs. competitor vs. third-party?

Step 3 — Check the competitive situation:
For the lowest-performing tag, check: are any tracked competitors showing up in these prompts where [brand name] isn't? Which competitor appears most in this gap area?

Step 4 — Build the Notion tracker:
Create a Notion database titled "[brand name] Visibility Gap Tracker — [month year]" with these columns: Topic Area, Presence Rate, Gap Count, Competitor Winning, Citation Type, Priority, Status.

Create one row per gap tag. Set Priority based on: lowest presence rate combined with highest total observation count = most urgent.

Inside each row's page, write:
- The 5 highest-priority missing prompts for that topic area (with prompt text and observation count)
- What competitor or third-party content is filling the gap
- 3 specific content recommendations to close it — whether this is existing content to optimize or something net-new

What you get: A Notion database you can share with content and SEO teams, with each gap area documented, ranked by urgency, and loaded with specific recommendations. No need to interpret the numbers — Claude does that for you.

Replace the bracketed values, then paste.

For [brand name] in Scrunch, run a visibility gap analysis and save the results as a Google Doc.

Step 1 — Find the weakest topic areas:
Get all tags configured for [brand name]. For each tag, pull presence metrics for the last 30 days. Rank tags by presence rate from lowest to highest. Identify the 3 tags with the lowest presence — these are the priority investment areas.

Step 2 — Surface the specific missing prompts:
For each of the 3 lowest-performing tags:
- List the prompt variants where [brand name] is not present in the last 30 days
- Show: prompt text, platform, observation count
- Sort by observation count — the most-observed missing prompts are the most urgent
- Get citation metrics for that tag: what share of citations are brand-owned vs. competitor vs. third-party?

Step 3 — Check the competitive situation:
For the lowest-performing tag, check: are any tracked competitors showing up in these prompts where [brand name] isn't? Which competitor appears most in this gap area?

Step 4 — Save to Google Docs:
Create a new Google Doc titled "[brand name] Visibility Gap Analysis — [month year]" in [folder name or Drive location] with this structure:

## Summary
The 3 highest-priority gap areas, ranked by urgency, with a one-sentence description of each.

## Gap Area 1: [Tag Name]
- Presence rate: [X]%
- Top missing prompts (with observation counts)
- Competitor winning this space: [name]
- Citation breakdown: [brand / competitor / third-party split]
- 3 content recommendations to close the gap

## Gap Area 2: [Tag Name]
[same structure]

## Gap Area 3: [Tag Name]
[same structure]

## Recommended Next Steps
Prioritized action list — what to create or optimize first, and why.

What you get: A Google Doc you can share with content or SEO teams directly from Drive. Works well when the person acting on the gaps lives in Google Docs, not Notion.

For [brand name] in Scrunch, run a visibility gap analysis.

Get all tags. For each tag, pull presence metrics for the last 30 days and calculate the presence rate.
Rank tags by presence rate from lowest to highest. Show me the bottom 5.
For the lowest-performing tag, list the specific prompts where [brand name] is not present. Sort by observation count.
Get citation metrics for that tag — what share is going to competitors vs. third parties vs. brand-owned?
Check: which tracked competitor appears most in that tag's gap prompts?

Give me a prioritized summary: the top 3 topic areas to focus on, the highest-urgency prompt in each, and one specific content recommendation per area.

Tips

What 'observation count' means

Observation count is how many times Scrunch has run that prompt across AI platforms. Higher observation count = more data points. A prompt with a high observation count where you’re absent is a reliable gap, not just a one-off miss. Prioritize those.

Refreshing the tracker monthly

Once the Notion database is created, run the Scrunch-only version monthly and paste the results into the existing database. Ask Claude to “update the existing [brand name] Visibility Gap Tracker in Notion with this month’s data, keeping the same structure.”

Narrowing by funnel stage

If you want to focus on one part of the funnel, add a filter: “Do this analysis for consideration-stage prompts only” or “Filter to tags that include ‘awareness’”. You can run this workflow once per funnel stage if needed.

Competitor Share of Voice, Ranked

See who’s winning in the gaps you just found — and build a displacement map.

Prompt Library

Deeper gap analysis prompts including citation-level and platform-specific breakdowns.

​Tips

Competitor Share of Voice, Ranked

Prompt Library

Tips