Rank every tracked competitor by how often they appear in AI responses, find where they’re displacing you, and surface the specific prompts to reclaim.
Use this file to discover all available pages before exploring further.
Paste this in to get a full competitive ranking — who’s ahead of you, which topic areas they’re winning, and which prompts you should target to close the gap.
Tools used in this workflow
Tool
Required?
Used for
Scrunch MCP
Required
Competitive presence data, displacement analysis
Slack MCP
Optional
Posting the share of voice table to a team channel
Full workflow (with Slack summary)
Scrunch only
For [brand name] in Scrunch, run a full competitive share of voice analysis.Step 1 — Build the rankings:1. List all tracked competitors for [brand name]2. Get presence metrics for [brand name] and all competitors for the last 30 days, with competitors included in the results3. For each brand, calculate share of voice: their presence count as a percentage of total tracked variants4. Rank all brands — [brand name] and every competitor — by share of voiceStep 2 — Map the displacement:For each competitor that outranks [brand name]:- Pull the specific prompts where that competitor appears and [brand name] does not- Sort by observation count — these are the highest-stakes losses- Identify which topic areas and funnel stages they're winning in- Note whether their advantage is concentrated on specific AI platforms or consistent across allStep 3 — Find defensible positions:Identify the prompts where [brand name] appears and the top 3 competitors do not. These are the positions to protect.Step 4 — Deliver the output:Present:- A ranked share of voice table (all brands, percentage, rank)- For each competitor ahead of [brand name]: top 3 topic areas where they're winning + top 3 highest-observation prompts we should reclaim- A one-paragraph competitive summary: are we the leader, challenger, or lagging? What is the single most impactful action to improve our rank?Then post this to [#channel-name] on Slack:"📊 [brand name] AI Share of Voice — [date]Our rank: [#X] of [total brands tracked]Our share of voice: [X]%[Competitor name] leads at [Y]% — biggest gap: [top topic area]Recommended action: [one sentence]"
For [brand name] in Scrunch, run a competitive share of voice analysis.1. List all tracked competitors2. Get presence metrics for [brand name] and all competitors for the last 30 days — include competitors in the results3. Calculate share of voice for each: presence count as a percentage of total tracked variants4. Rank all brands by share of voiceFor each competitor that outranks [brand name]:- What topics and funnel stages are they winning in?- Which platform is their advantage most concentrated on?- What are the top 3 specific prompts (by observation count) where they appear and we don't?End with a one-paragraph competitive summary and one recommended action.
If you want to focus on a single competitor rather than all of them, use this prompt from the Prompt Library instead: “See Where a Competitor Is Beating You.” It goes deeper on the displacement and topic breakdown for a specific brand.
Adding this to your monthly report
The share of voice table from Step 4 can be pasted directly into the Monthly Client Report workflow. Run competitive SOV first, then run the monthly report — Claude will have the competitive context in memory for the session.
What to do with defensible positions
The prompts where you appear and competitors don’t are your moat. Note which pages and content types are driving those wins — those are your highest-performing AI assets to protect, expand, and use as a model for other content.
Find Visibility Gaps Worth Fixing
Pair this with gap analysis to see which gaps are actually being won by competitors.
Monthly Client Report, Built Automatically
Include this competitive data in a full monthly report saved to Notion.
