Competitor Share of Voice, Ranked

Paste this in to get a full competitive ranking — who’s ahead of you, which topic areas they’re winning, and which prompts you should target to close the gap.

Tools used in this workflow

Tool	Required?	Used for
Scrunch MCP	Required	Competitive presence data, displacement analysis
Slack MCP	Optional	Posting the share of voice table to a team channel

Full workflow (with Slack summary)
Scrunch only

For [brand name] in Scrunch, run a full competitive share of voice analysis.

Step 1 — Build the rankings:
1. List all tracked competitors for [brand name]
2. Get presence metrics for [brand name] and all competitors for the last 30 days, with competitors included in the results
3. For each brand, calculate share of voice: their presence count as a percentage of total tracked variants
4. Rank all brands — [brand name] and every competitor — by share of voice

Step 2 — Map the displacement:
For each competitor that outranks [brand name]:
- Pull the specific prompts where that competitor appears and [brand name] does not
- Sort by observation count — these are the highest-stakes losses
- Identify which topic areas and funnel stages they're winning in
- Note whether their advantage is concentrated on specific AI platforms or consistent across all

Step 3 — Find defensible positions:
Identify the prompts where [brand name] appears and the top 3 competitors do not. These are the positions to protect.

Step 4 — Deliver the output:
Present:
- A ranked share of voice table (all brands, percentage, rank)
- For each competitor ahead of [brand name]: top 3 topic areas where they're winning + top 3 highest-observation prompts we should reclaim
- A one-paragraph competitive summary: are we the leader, challenger, or lagging? What is the single most impactful action to improve our rank?

Then post this to [#channel-name] on Slack:
"📊 [brand name] AI Share of Voice — [date]
Our rank: [#X] of [total brands tracked]
Our share of voice: [X]%
[Competitor name] leads at [Y]% — biggest gap: [top topic area]
Recommended action: [one sentence]"

For [brand name] in Scrunch, run a competitive share of voice analysis.

1. List all tracked competitors
2. Get presence metrics for [brand name] and all competitors for the last 30 days — include competitors in the results
3. Calculate share of voice for each: presence count as a percentage of total tracked variants
4. Rank all brands by share of voice

For each competitor that outranks [brand name]:
- What topics and funnel stages are they winning in?
- Which platform is their advantage most concentrated on?
- What are the top 3 specific prompts (by observation count) where they appear and we don't?

End with a one-paragraph competitive summary and one recommended action.

Tips

Running a head-to-head against one competitor

If you want to focus on a single competitor rather than all of them, use this prompt from the Prompt Library instead: “See Where a Competitor Is Beating You.” It goes deeper on the displacement and topic breakdown for a specific brand.

Adding this to your monthly report

The share of voice table from Step 4 can be pasted directly into the Monthly Client Report workflow. Run competitive SOV first, then run the monthly report — Claude will have the competitive context in memory for the session.

What to do with defensible positions

The prompts where you appear and competitors don’t are your moat. Note which pages and content types are driving those wins — those are your highest-performing AI assets to protect, expand, and use as a model for other content.

Find Visibility Gaps Worth Fixing

Pair this with gap analysis to see which gaps are actually being won by competitors.

Monthly Client Report, Built Automatically

Include this competitive data in a full monthly report saved to Notion.

​Tips

Find Visibility Gaps Worth Fixing

Monthly Client Report, Built Automatically

Tips