Competitive Battlecard Generator

Sales teams already have product battlecards. This workflow builds the AI-visibility equivalent: where a specific competitor is winning the AI-answer conversation, where you’re winning it, and what that means for how a rep should talk about the competitive landscape.

Tools used in this workflow

Tool	Required?	Used for
Scrunch MCP	Required	Competitive presence, position, and citation data
Notion MCP or Google Docs MCP	Required (choose one)	Saving the battlecard for sales to reference

Notion
Google Docs

Replace the bracketed values, then paste the whole thing into Claude.

For [brand name] in Scrunch, build a battlecard against [competitor name] and save it to Notion.

Step 1 — Get the competitive picture:
Get the competitor ID for [competitor name]. Pull presence and position metrics for both [brand name] and [competitor name] over the last 30 days.

Where they're winning: pull prompt variants filtered to competitor_present = [competitor name]'s ID and brand_present = false. Sort by observation count. Take the top 5.

Where we're winning: pull prompt variants filtered to brand_present = true and competitor_present = false (for this competitor). Sort by observation count. Take the top 5.

Check sentiment for both brands over the same period.

Step 2 — Build the battlecard in Notion:
Create a page titled "[brand name] vs. [competitor name] — AI Visibility Battlecard" with:
- **Overall standing**: presence rate and rank for both brands
- **Where they're winning**: the 5 prompts from Step 1, with a one-line note on what to say if this comes up ("We're not currently cited on this specific question, but our strength is...")
- **Where we're winning**: the 5 prompts from Step 1, framed as proof points a rep can cite directly
- **Sentiment comparison**: how each brand is described when mentioned
- **Talking point summary**: 2-3 sentences a rep can use verbatim when a prospect brings up this competitor

Step 3 — Confirm:
Give me the Notion page link and the one most important talking point from it.

What you get: A Notion battlecard with concrete, sourced examples on both sides of the competitive comparison — not just “we’re ahead” or “they’re ahead,” but the specific prompts and platforms behind that claim.

Replace the bracketed values, then paste the whole thing into Claude.

For [brand name] in Scrunch, build a battlecard against [competitor name] and save it to Google Docs.

Step 1 — Get the competitive picture:
Get the competitor ID for [competitor name]. Pull presence and position metrics for both [brand name] and [competitor name] over the last 30 days.

Where they're winning: pull prompt variants filtered to competitor_present = [competitor name]'s ID and brand_present = false. Sort by observation count. Take the top 5.

Where we're winning: pull prompt variants filtered to brand_present = true and competitor_present = false (for this competitor). Sort by observation count. Take the top 5.

Check sentiment for both brands over the same period.

Step 2 — Build the battlecard in Google Docs:
Create a document titled "[brand name] vs. [competitor name] — AI Visibility Battlecard" with:
- **Overall standing**: presence rate and rank for both brands
- **Where they're winning**: the 5 prompts from Step 1, with a one-line note on what to say if this comes up ("We're not currently cited on this specific question, but our strength is...")
- **Where we're winning**: the 5 prompts from Step 1, framed as proof points a rep can cite directly
- **Sentiment comparison**: how each brand is described when mentioned
- **Talking point summary**: 2-3 sentences a rep can use verbatim when a prospect brings up this competitor

Step 3 — Confirm:
Give me the Google Docs link and the one most important talking point from it.

What you get: A Google Docs battlecard with concrete, sourced examples on both sides of the competitive comparison — not just “we’re ahead” or “they’re ahead,” but the specific prompts and platforms behind that claim.

Tips

Building a battlecard for every tracked competitor

Run this once per competitor rather than trying to cover all of them in one document — a battlecard that’s specific to one rival is more usable in the moment than a single sprawling document covering five.

Keeping battlecards current

Re-run this quarterly, or immediately after a Competitor Share of Voice report shows a meaningful rank change against that specific competitor. A battlecard with 6-month-old data is worse than no battlecard — reps will repeat stale claims.

What to do when you're behind on every dimension

If a competitor is winning on presence, position, and sentiment, don’t force a “where we’re winning” section that isn’t true — say so directly and reframe the talking points around differentiation that isn’t visibility-based (pricing, service, specific features) instead.

Competitor Share of Voice, Ranked

Run this first to decide which competitor deserves a battlecard.

Live Competitor Tracker Spreadsheet

Track the underlying numbers over time instead of a point-in-time battlecard.

​Tips

Competitor Share of Voice, Ranked

Live Competitor Tracker Spreadsheet

Tips