MCP prompts to rank competitors by AI share of voice, identify where rivals are displacing your brand, and surface positions you need to protect in AI search.
Use this file to discover all available pages before exploring further.
These prompts compare [brand name] against every tracked competitor — from a full share of voice ranking to a detailed head-to-head on the specific prompts you’re losing.
Rank Competitors by Share of Voice
Which competitors appear most often across [brand name]‘s tracked prompts — and how dominant are they?
For [brand name], first list all configured competitors to get their IDs. Then for each competitor, pull the count of variants where competitor_present = [competitor ID].Build a competitor presence ranking: which competitors appear most frequently in AI responses across [brand name]'s tracked prompts? Calculate each competitor's presence rate vs. total variants. Rank them. Flag any competitor appearing in more than 30% of prompts — that's a dominant player worth analyzing further.
See Where a Competitor Is Beating You
The specific prompts where [competitor name] shows up and [brand name] doesn’t — direct displacement, ranked by observation count.
For [brand name], get the competitor ID for [competitor name] from the competitors list. Then pull variants filtered to:- competitor_present = [competitor ID]- brand_present = falseLimit to 50 results. This shows prompts where [competitor name] appears in AI responses but [brand name] does not.For this set:1. What topics or categories are these? Tag/topic breakdown2. Are these branded or unbranded queries?3. What is [competitor name] likely doing well that [brand name] isn't for these queries?4. Which of these represent the most valuable queries to reclaim — highest observation count, most commercially relevant topics?
Build a Full Competitive Displacement Map
For every competitor: how many prompts do they win outright vs. share with [brand name]?
For [brand name], list all competitors and get their IDs. For each competitor, run two counts:1. competitor_present = true, brand_present = false → competitor wins, brand loses2. competitor_present = true, brand_present = true → both appear (co-mentions)Build a displacement table showing for each competitor: how many prompts they win outright vs. share. Rank competitors by displacement rate. The top competitors are actively taking visibility that [brand name] should own.
Find Your Defensible Positions
The prompts where [brand name] appears and top competitors don’t — the territory to protect and expand.
For [brand name], pull variants where brand_present = true. Within this set, identify which prompts are non-branded (branded = false) — these are category queries where [brand name] is earning unprompted AI visibility.Separately, for the top 3 competitors by presence rate, check their presence on the same prompts using competitor_present filter. Identify prompts where [brand name] appears and those competitors do not — these are [brand name]'s defensible positions.
Competitor Share of Voice, Ranked
Full workflow: complete SOV ranking with displacement map and optional Slack post.
Citation Analysis
See which competitor pages AI is citing — and which of yours aren’t getting cited.