New Brand Live in One Conversation

Paste this in when onboarding a new brand or client. Your AI agent creates everything in Scrunch directly — the brand, competitors, and an initial prompt library tagged by funnel stage — then confirms the setup when it’s done.

Tools used in this workflow

Tool	Required?	Notes
Scrunch MCP	Required	Editor or Admin-level permissions on a Scrunch Agency or Enterprise plan required

This workflow uses write operations. Your AI agent will confirm before creating anything — you’ll see each step as it runs.

I need to configure a new brand in Scrunch. Let's do the full setup in this conversation.

Step 1 — Create the brand:
Create a new brand with:
- Name: [brand name]
- Website: [website.com]
- Description: [one or two sentences describing what the brand does and who it serves]

Confirm it was created and give me the brand ID.

Step 2 — Add competitors:
Add these competitors to [brand name]:
- [Competitor 1], website: [competitor1.com]
- [Competitor 2], website: [competitor2.com]
- [Competitor 3], website: [competitor3.com]

Confirm all competitors were added.

Step 3 — Create awareness-stage prompts:
Create 5 prompts for [brand name] that a potential customer would type into an AI assistant at the very top of the funnel — when they're looking for a solution in [category] but don't know [brand name] yet. Write them as natural questions, not keyword strings.

Tag each prompt as "awareness".

Step 4 — Create consideration and decision prompts:
Create 3 consideration-stage prompts (someone actively comparing options in [category]) and 2 decision-stage prompts (someone ready to choose, looking for final confirmation).

Tag the consideration prompts as "consideration" and the decision prompts as "decision".

Step 5 — Confirm the setup:
List everything we just created: brand details, full competitor list, and all prompts grouped by tag. I want to confirm it looks right before data starts collecting.

What you get: A fully configured Scrunch brand ready to start collecting data. Expect first metrics within 24–48 hours as prompts begin running. After 30 days you’ll have enough data to run the visibility gap analysis and competitive SOV report.

Tips

Getting better prompt suggestions from your AI agent

The more specific your brand description in Step 1, the better the generated prompts in Steps 3–4. Include: the product category, the primary audience, and the key problem the brand solves. For example: “B2B SaaS for mid-market HR teams to automate onboarding workflows.”

Adding more prompts after setup

Once the brand is live, use the Prompt Gap Analysis prompt from the Prompt Library to expand coverage systematically. It’s designed to build on an initial library rather than start from scratch.

Setting up multiple brands at once

Run the full prompt once per brand in the same conversation. Start each with: “Now let’s set up [brand 2 name]. Same process as before.” Your AI agent keeps each brand’s configuration separate.

Find Visibility Gaps Worth Fixing

Once 30 days of data are in, run this to see where to focus content investment.

Prompt Library

Configuration and tag management prompts to keep your setup clean over time.

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​Tips

Find Visibility Gaps Worth Fixing

Prompt Library

Tips