Weekly AI Brief, Saved to Notion or Google Docs

Paste this into any Claude conversation with Scrunch connected. With Notion and Slack also connected, Claude handles the full workflow — no exports, no copy-pasting between tabs.

Tools used in this workflow

Tool	Required?	Used for
Scrunch MCP	Required	Pulling visibility, sentiment, and competitor data
Notion MCP	Optional	Saving the full brief as a Notion page
Google Workspace MCP	Optional	Saving the full brief as a Google Doc
Slack MCP	Optional	Posting the summary to a channel

Don’t have Notion or Slack connected? Use the Scrunch only tab below — you’ll get the same analysis presented in the chat.

Notion + Slack
Google Docs + Slack
Scrunch only

Replace the bracketed values, then paste the whole thing into Claude.

For [brand name] in Scrunch, run this week's AI visibility brief.

Step 1 — Pull the data:
Get presence metrics for [brand name] for the last 14 days. Show me:
- Overall presence rate this week vs. last week, with the percentage point change
- Breakdown by AI platform (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews) — which platforms improved, which dropped
- Sentiment comparison: this week vs. last week — any shift in the positive/negative balance
- Share of voice vs. all tracked competitors — calculate each brand's presence rate and flag any competitor that moved more than 5 percentage points

Step 2 — Find the week's most notable changes:
Pull the 5 specific prompts with the biggest change in brand presence this week vs. last week — both the biggest gains and biggest drops. Show the prompt text, platform, and direction of change.

Step 3 — Save to Notion:
Create a new Notion page titled "[Monday's date] Weekly AI Brief — [brand name]" with this structure:
- Headline metrics: overall presence %, week-over-week change, best and worst platform
- Platform breakdown table
- Sentiment snapshot
- Competitive snapshot: share of voice table, any competitor that moved more than 5 points called out
- Top 5 changes: the prompts with the biggest weekly movement, with context
- Recommended action: one specific thing to address this week based on the data

Step 4 — Post to Slack:
Post this summary to the [#channel-name] Slack channel:
"📊 [brand name] Weekly AI Brief — [date]
Visibility: [X]% ([+/-Y]pp vs last week)
[One sentence on the most notable finding this week]
[One sentence recommended action]
→ Full brief: [link to the Notion page]"

What you get: A Notion page with all the detail and a Slack post with just what the team needs to act on. The Notion link in the Slack post connects the two. Run this every Monday and you have a permanent weekly archive without any manual work.

Replace the bracketed values, then paste the whole thing into Claude.

For [brand name] in Scrunch, run this week's AI visibility brief.

Step 1 — Pull the data:
Get presence metrics for [brand name] for the last 14 days. Show me:
- Overall presence rate this week vs. last week, with the percentage point change
- Breakdown by AI platform (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews) — which platforms improved, which dropped
- Sentiment comparison: this week vs. last week — any shift in the positive/negative balance
- Share of voice vs. all tracked competitors — calculate each brand's presence rate and flag any competitor that moved more than 5 percentage points

Step 2 — Find the week's most notable changes:
Pull the 5 specific prompts with the biggest change in brand presence this week vs. last week — both the biggest gains and biggest drops. Show the prompt text, platform, and direction of change.

Step 3 — Save to Google Docs:
Create a new Google Doc titled "[Monday's date] Weekly AI Brief — [brand name]" in [folder name or Drive location] with this structure:
- Headline metrics: overall presence %, week-over-week change, best and worst platform
- Platform breakdown table
- Sentiment snapshot
- Competitive snapshot: share of voice table, any competitor that moved more than 5 points called out
- Top 5 changes: the prompts with the biggest weekly movement, with context
- Recommended action: one specific thing to address this week based on the data

Step 4 — Post to Slack:
Post this summary to the [#channel-name] Slack channel:
"📊 [brand name] Weekly AI Brief — [date]
Visibility: [X]% ([+/-Y]pp vs last week)
[One sentence on the most notable finding this week]
[One sentence recommended action]
→ Full brief: [link to the Google Doc]"

What you get: A Google Doc with the full brief and a Slack post linking to it. Works well for teams that share everything through Google Drive and review docs in comment threads.

No Notion or Slack? Paste this and get the full brief in the chat.

For [brand name] in Scrunch, give me this week's AI visibility brief.

Pull:
1. Overall presence rate this week vs. last week — the number and the change
2. Platform breakdown: presence rate per AI platform for both weeks, ranked by this week's performance
3. Sentiment this week vs. last week — any notable shift
4. Share of voice: [brand name] and all tracked competitors, this week vs. last week. Flag any brand that moved more than 5 points.
5. The 5 prompts with the biggest presence change this week — gains or drops, with prompt text and platform

Present this as a structured brief. End with a single "Recommended action for this week" based on what you found.

Tips

Setting up recurring Notion pages

If you run this every Monday, name each page with the week date (e.g., “May 12 Weekly AI Brief — Acme Coffee”) so they build into a searchable archive. You can ask Claude to link each week’s page to a parent “AI Visibility” Notion database to create a timeline view.

Customizing the Slack message

The Slack format above is intentionally minimal — it’s built for a team channel where people skim. If you want a richer Slack post (with a table or more bullet points), add “Format the Slack post with a bullet list instead of a paragraph” to Step 4.

Running for multiple brands

Run the prompt once per brand, each in the same conversation. Claude will keep each brand’s data separate and create individual Notion pages and Slack posts for each.

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