Auto-Build a QBR Deck - Scrunch API Docs

Building a QBR deck usually means pulling numbers into a doc, then rebuilding them as slides by hand. This workflow skips the middle step: Claude pulls the quarter’s metrics from Scrunch and writes the deck directly, slide by slide, in the presentation tool you already use.

Tools used in this workflow

Tool	Required?	Used for
Scrunch MCP	Required	Quarterly presence, position, sentiment, and citation data
Google Slides MCP or PowerPoint MCP	Required (choose one)	Creating the deck

Google Slides
PowerPoint

Replace the bracketed values, then paste the whole thing into Claude.

For [brand name] in Scrunch, build a QBR deck in Google Slides covering [start date] to [end date].

Step 1 — Pull the quarter's data:
- Presence metrics for the period, plus the prior period for comparison
- Position metrics for the period
- Sentiment breakdown for the period
- Citation metrics broken down by owner (brand, competitor, third-party)
- Share of voice vs. all tracked competitors (see the Competitor Share of Voice workflow if you want the full displacement analysis first)

Step 2 — Build the deck:
Create a new Google Slides presentation named "[brand name] QBR — [quarter/year]" with these slides:
1. Title slide: brand name, quarter, "AI Visibility Quarterly Review"
2. Executive summary: 3-4 bullet points on the quarter's biggest movements (up or down)
3. Presence trend: this quarter's presence rate vs. last quarter, with the percentage change
4. Position breakdown: how often we appear top/middle/bottom, with a short interpretation
5. Sentiment: positive/mixed/negative split, and whether it shifted from last quarter
6. Citation ownership: brand vs. competitor vs. third-party share, as a simple breakdown
7. Competitive standing: our share-of-voice rank vs. tracked competitors
8. Recommended focus for next quarter: 2-3 specific, prioritized actions based on the weakest number above

Use large, readable numbers on each metric slide — this is a review deck, not a written report. One key number and one supporting line per slide where possible.

Step 3 — Confirm and share:
Once built, give me the link to the deck so I can review it before the meeting.

What you get: A shareable Google Slides deck with every quarterly number already placed on its own slide, an executive summary up front, and a next-quarter action slide at the end — ready to present with light editing, not built from a blank deck.

Replace the bracketed values, then paste the whole thing into Claude.

For [brand name] in Scrunch, build a QBR deck in PowerPoint covering [start date] to [end date].

Step 1 — Pull the quarter's data:
- Presence metrics for the period, plus the prior period for comparison
- Position metrics for the period
- Sentiment breakdown for the period
- Citation metrics broken down by owner (brand, competitor, third-party)
- Share of voice vs. all tracked competitors (see the Competitor Share of Voice workflow if you want the full displacement analysis first)

Step 2 — Build the deck:
Create a new PowerPoint presentation named "[brand name] QBR — [quarter/year]" with these slides:
1. Title slide: brand name, quarter, "AI Visibility Quarterly Review"
2. Executive summary: 3-4 bullet points on the quarter's biggest movements (up or down)
3. Presence trend: this quarter's presence rate vs. last quarter, with the percentage change
4. Position breakdown: how often we appear top/middle/bottom, with a short interpretation
5. Sentiment: positive/mixed/negative split, and whether it shifted from last quarter
6. Citation ownership: brand vs. competitor vs. third-party share, as a simple breakdown
7. Competitive standing: our share-of-voice rank vs. tracked competitors
8. Recommended focus for next quarter: 2-3 specific, prioritized actions based on the weakest number above

Use large, readable numbers on each metric slide — this is a review deck, not a written report. One key number and one supporting line per slide where possible.

Step 3 — Confirm and save:
Once built, confirm the file name and location so I can find it before the meeting.

What you get: A PowerPoint deck with every quarterly number already placed on its own slide, an executive summary up front, and a next-quarter action slide at the end — ready to present with light editing, not built from a blank deck.

Tips

Feeding this from the Explorer instead

If you’d rather present live, interactive charts instead of static slide images, build an Executive Explorer Dashboard first and drop its link into the deck’s appendix — stakeholders who want to dig into a specific metric can click through instead of asking follow-up questions mid-meeting.

Running this for multiple brands

If you manage several client brands, run Step 1 once per brand and ask Claude to hold each brand’s numbers in memory before moving to Step 2 — then build all the decks in the same conversation rather than starting over each time.

What to do when a metric is flat

Not every quarter has a dramatic story. If presence, position, and sentiment are all roughly flat, say so directly in the executive summary rather than manufacturing urgency — “stable performance, no action needed” is a legitimate and often reassuring slide.

Keeping the deck current between quarters

Duplicate the deck at the start of the next quarter and ask Claude to replace only the metric slides (3-7) with fresh data, keeping the same structure. This keeps the deck format consistent for stakeholders who see it every quarter.

Executive Explorer Dashboard

Build a live, clickable companion dashboard to link from the deck’s appendix.

Monthly Client Report, Built Automatically

For a written report between QBRs, use this instead — same data, different format.

​Tips

Executive Explorer Dashboard

Monthly Client Report, Built Automatically

Tips