> ## Documentation Index
> Fetch the complete documentation index at: https://developers.scrunch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# New Brand Live in One Conversation

> MCP workflow that onboards a brand end to end: creates the brand, adds competitors, and seeds a tagged prompt library from one chat with your AI agent.

Paste this in when onboarding a new brand or client. Your AI agent creates everything in Scrunch directly — the brand, competitors, and an initial prompt library tagged by funnel stage — then confirms the setup when it's done.

<Info>
  **Tools used in this workflow**

  | Tool        | Required? | Notes                                                                             |
  | ----------- | --------- | --------------------------------------------------------------------------------- |
  | Scrunch MCP | Required  | Editor or Admin-level permissions on a Scrunch Agency or Enterprise plan required |

  This workflow uses write operations. Your AI agent will confirm before creating anything — you'll see each step as it runs.
</Info>

***

```text theme={null}
I need to configure a new brand in Scrunch. Let's do the full setup in this conversation.

Step 1 — Create the brand:
Create a new brand with:
- Name: [brand name]
- Website: [website.com]
- Description: [one or two sentences describing what the brand does and who it serves]

Confirm it was created and give me the brand ID.

Step 2 — Add competitors:
Add these competitors to [brand name]:
- [Competitor 1], website: [competitor1.com]
- [Competitor 2], website: [competitor2.com]
- [Competitor 3], website: [competitor3.com]

Confirm all competitors were added.

Step 3 — Create awareness-stage prompts:
Create 5 prompts for [brand name] that a potential customer would type into an AI assistant at the very top of the funnel — when they're looking for a solution in [category] but don't know [brand name] yet. Write them as natural questions, not keyword strings.

Tag each prompt as "awareness".

Step 4 — Create consideration and decision prompts:
Create 3 consideration-stage prompts (someone actively comparing options in [category]) and 2 decision-stage prompts (someone ready to choose, looking for final confirmation).

Tag the consideration prompts as "consideration" and the decision prompts as "decision".

Step 5 — Confirm the setup:
List everything we just created: brand details, full competitor list, and all prompts grouped by tag. I want to confirm it looks right before data starts collecting.
```

**What you get:** A fully configured Scrunch brand ready to start collecting data. Expect first metrics within 24–48 hours as prompts begin running. After 30 days you'll have enough data to run the [visibility gap analysis](/mcp/workflows/find-visibility-gaps) and [competitive SOV report](/mcp/workflows/competitor-share-of-voice).

***

## Tips

<AccordionGroup>
  <Accordion title="Getting better prompt suggestions from your AI agent">
    The more specific your brand description in Step 1, the better the generated prompts in Steps 3–4. Include: the product category, the primary audience, and the key problem the brand solves. For example: "B2B SaaS for mid-market HR teams to automate onboarding workflows."
  </Accordion>

  <Accordion title="Adding more prompts after setup">
    Once the brand is live, use the Prompt Gap Analysis prompt from the [Prompt Library](/mcp/prompts/visibility-gaps) to expand coverage systematically. It's designed to build on an initial library rather than start from scratch.
  </Accordion>

  <Accordion title="Setting up multiple brands at once">
    Run the full prompt once per brand in the same conversation. Start each with: "Now let's set up \[brand 2 name]. Same process as before." Your AI agent keeps each brand's configuration separate.
  </Accordion>
</AccordionGroup>

***

<CardGroup cols={2}>
  <Card title="Find Visibility Gaps Worth Fixing" icon="magnifying-glass" href="/mcp/workflows/find-visibility-gaps">
    Once 30 days of data are in, run this to see where to focus content investment.
  </Card>

  <Card title="Prompt Library" icon="sparkles" href="/mcp/prompts/visibility-overview">
    Configuration and tag management prompts to keep your setup clean over time.
  </Card>
</CardGroup>