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Not everyone who monitors Scrunch has the permissions — or the bandwidth — to publish content themselves. This workflow closes that gap: pull the visibility data, have Claude draft a fully-contextualized task, and create it in your team’s project management tool so the right person can pick it up.
Tools used in this workflow
Tool
Required?
Used for
Scrunch MCP
Required
Identifying the content gap and providing brief context
Linear / Jira / GitHub / Asana MCP
Required (choose one)
Creating the task for the content owner
Choose your project management tool in the tabs below.
Linear
Jira
GitHub Issues
Asana
Replace the bracketed values, then paste the whole thing into Claude.
For [brand name] in Scrunch, find the highest-priority content gap and create a task for the content team.Step 1 — Find the gap:Get all tags. For each tag, pull presence metrics for the last 30 days and calculate the presence rate. Identify the tag with the lowest presence rate that has at least [10] observations.For that tag:- List the 5 specific prompts where [brand name] is absent, sorted by observation count- Check citations: what share is going to competitors vs. third parties vs. brand-owned?- Is any tracked competitor consistently appearing in these prompts? Which one?Step 2 — Create a Linear issue in [team name]:Title: "AI Visibility Gap: [topic area] — content needed"Description:## What Scrunch found[Brand name] has [X]% presence on [topic] — one of our lowest-performing areas. AI engines are answering questions in this space but not citing our content.## The specific prompts we're missing[List the 5 prompts from Step 1 with observation counts]## Who's winning instead[Competitor name or third-party domain] appears in [X]% of these responses.## What needs to happen[New content / update to existing page] that directly answers these questions. See the Create Content for AI Citations workflow for how to structure it: https://developers.scrunch.com/mcp/workflows/create-content-for-citations## Success metricTrack this tag in Scrunch after publishing — presence rate should increase within 30–60 days.Labels: ai-visibility, contentPriority: [High / Medium based on observation count]Assignee: [name or email]
What you get: A Linear issue with the full gap context already written — topic, missing prompts, competitor situation, and a clear brief for whoever picks it up.
Replace the bracketed values, then paste the whole thing into Claude.
For [brand name] in Scrunch, find the highest-priority content gap and create a task for the content team.Step 1 — Find the gap:Get all tags. For each tag, pull presence metrics for the last 30 days and calculate the presence rate. Identify the tag with the lowest presence rate that has at least [10] observations.For that tag:- List the 5 specific prompts where [brand name] is absent, sorted by observation count- Check citations: what share is going to competitors vs. third parties vs. brand-owned?- Is any tracked competitor consistently appearing in these prompts? Which one?Step 2 — Create a Jira issue in project [PROJECT-KEY]:Issue type: TaskSummary: "AI Visibility Gap: [topic area] — content needed"Description (use Jira markup):h2. What Scrunch found[Brand name] has [X]% presence on [topic] — one of our lowest-performing areas. AI engines are answering questions in this space but not citing our content.h2. The specific prompts we're missing[List the 5 prompts from Step 1 with observation counts]h2. Who's winning instead[Competitor name or third-party domain] appears in [X]% of these responses.h2. What needs to happen[New content / update to existing page] that directly answers these questions. See the Create Content for AI Citations workflow: https://developers.scrunch.com/mcp/workflows/create-content-for-citationsh2. Success metricTrack this tag in Scrunch after publishing — presence rate should increase within 30–60 days.Labels: ai-visibility, contentPriority: [High / Medium based on observation count]Assignee: [name or email]
What you get: A Jira task with the full gap context already written — topic, missing prompts, competitor situation, and a clear brief for whoever picks it up.
Replace the bracketed values, then paste the whole thing into Claude.
For [brand name] in Scrunch, find the highest-priority content gap and create a GitHub issue for the content team.Step 1 — Find the gap:Get all tags. For each tag, pull presence metrics for the last 30 days and calculate the presence rate. Identify the tag with the lowest presence rate that has at least [10] observations.For that tag:- List the 5 specific prompts where [brand name] is absent, sorted by observation count- Check citations: what share is going to competitors vs. third parties vs. brand-owned?- Is any tracked competitor consistently appearing in these prompts? Which one?Step 2 — Create a GitHub issue in [owner/repo]:Title: "AI Visibility Gap: [topic area] — content needed"Body:## What Scrunch found[Brand name] has [X]% presence on [topic] — one of our lowest-performing areas. AI engines are answering questions in this space but not citing our content.## The specific prompts we're missing| Prompt | Observations ||---|---|[List the 5 prompts from Step 1]## Who's winning instead[Competitor name or third-party domain] appears in [X]% of these responses.## What needs to happen[New content / update to existing page] that directly answers these questions. See the [Create Content for AI Citations](https://developers.scrunch.com/mcp/workflows/create-content-for-citations) workflow for how to structure it.## Success metricTrack this tag in Scrunch after publishing — presence rate should increase within 30–60 days.Labels: ai-visibility, contentAssignees: [username]
What you get: A GitHub issue with the full gap context already written — topic, missing prompts, competitor situation, and a clear brief for whoever picks it up.
Replace the bracketed values, then paste the whole thing into Claude.
For [brand name] in Scrunch, find the highest-priority content gap and create a task for the content team.Step 1 — Find the gap:Get all tags. For each tag, pull presence metrics for the last 30 days and calculate the presence rate. Identify the tag with the lowest presence rate that has at least [10] observations.For that tag:- List the 5 specific prompts where [brand name] is absent, sorted by observation count- Check citations: what share is going to competitors vs. third parties vs. brand-owned?- Is any tracked competitor consistently appearing in these prompts? Which one?Step 2 — Create an Asana task in project [project name]:Name: "AI Visibility Gap: [topic area] — content needed"Description:What Scrunch found:[Brand name] has [X]% presence on [topic] — one of our lowest-performing areas. AI engines are answering questions in this space but not citing our content.The specific prompts we're missing:[List the 5 prompts from Step 1 with observation counts]Who's winning instead:[Competitor name or third-party domain] appears in [X]% of these responses.What needs to happen:[New content / update to existing page] that directly answers these questions. See the Create Content for AI Citations workflow: https://developers.scrunch.com/mcp/workflows/create-content-for-citationsSuccess metric:Track this tag in Scrunch after publishing — presence rate should increase within 30–60 days.Assignee: [name or email]Due date: [date]Tags: ai-visibility, content
What you get: An Asana task with the full gap context already written — topic, missing prompts, competitor situation, and a clear brief for whoever picks it up.
After Step 1, ask: “Repeat this for the next 2 lowest-performing tags.” You’ll get 3 gap summaries. Then create a ticket for each using the same tab — one conversation, three tasks created and assigned.
Linking back to Scrunch in the ticket
Add this line to the ticket description: “Scrunch tag: [tag name] — filter to this tag in the dashboard for the full data.” Whoever picks up the task can open Scrunch directly to the relevant data without running the analysis again.
When to create new content vs. update existing
If Scrunch shows you’re present sometimes but inconsistently (presence rate 10–40%), you likely need to update an existing page rather than create something new. Add this to Step 1: “Does [brand name] have any presence in this tag at all, or is it zero? If partial, what’s the presence rate?” Zero presence usually means missing content; partial presence usually means weak content.
Tracking resolution back in Scrunch
Once the content is published, add the URL to the ticket and check Scrunch in 30 days. Use the Track Whether It Worked step from the Create Content for AI Citations workflow to close the loop.
Create Content That Gets AI Citations
The workflow for whoever picks up the ticket — pull the brief from Scrunch, generate the content, publish through your CMS.
Find Visibility Gaps Worth Fixing
Run a deeper gap analysis first and save it to Notion or Google Docs before creating tasks.
