> ## Documentation Index
> Fetch the complete documentation index at: https://developers.scrunch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitor Share of Voice, Ranked

> Rank every tracked competitor by how often they appear in AI responses, find where they're displacing you, and surface the specific prompts to reclaim.

Paste this in to get a full competitive ranking — who's ahead of you, which topic areas they're winning, and which prompts you should target to close the gap.

<Info>
  **Tools used in this workflow**

  | Tool        | Required? | Used for                                           |
  | ----------- | --------- | -------------------------------------------------- |
  | Scrunch MCP | Required  | Competitive presence data, displacement analysis   |
  | Slack MCP   | Optional  | Posting the share of voice table to a team channel |
</Info>

***

<Tabs>
  <Tab title="Full workflow (with Slack summary)">
    ```text theme={null}
    For [brand name] in Scrunch, run a full competitive share of voice analysis.

    Step 1 — Build the rankings:
    1. List all tracked competitors for [brand name]
    2. Get presence metrics for [brand name] and all competitors for the last 30 days, with competitors included in the results
    3. For each brand, calculate share of voice: their presence count as a percentage of total tracked variants
    4. Rank all brands — [brand name] and every competitor — by share of voice

    Step 2 — Map the displacement:
    For each competitor that outranks [brand name]:
    - Pull the specific prompts where that competitor appears and [brand name] does not
    - Sort by observation count — these are the highest-stakes losses
    - Identify which topic areas and funnel stages they're winning in
    - Note whether their advantage is concentrated on specific AI platforms or consistent across all

    Step 3 — Find defensible positions:
    Identify the prompts where [brand name] appears and the top 3 competitors do not. These are the positions to protect.

    Step 4 — Deliver the output:
    Present:
    - A ranked share of voice table (all brands, percentage, rank)
    - For each competitor ahead of [brand name]: top 3 topic areas where they're winning + top 3 highest-observation prompts we should reclaim
    - A one-paragraph competitive summary: are we the leader, challenger, or lagging? What is the single most impactful action to improve our rank?

    Then post this to [#channel-name] on Slack:
    "📊 [brand name] AI Share of Voice — [date]
    Our rank: [#X] of [total brands tracked]
    Our share of voice: [X]%
    [Competitor name] leads at [Y]% — biggest gap: [top topic area]
    Recommended action: [one sentence]"
    ```
  </Tab>

  <Tab title="Scrunch only">
    ```text theme={null}
    For [brand name] in Scrunch, run a competitive share of voice analysis.

    1. List all tracked competitors
    2. Get presence metrics for [brand name] and all competitors for the last 30 days — include competitors in the results
    3. Calculate share of voice for each: presence count as a percentage of total tracked variants
    4. Rank all brands by share of voice

    For each competitor that outranks [brand name]:
    - What topics and funnel stages are they winning in?
    - Which platform is their advantage most concentrated on?
    - What are the top 3 specific prompts (by observation count) where they appear and we don't?

    End with a one-paragraph competitive summary and one recommended action.
    ```
  </Tab>
</Tabs>

***

## Tips

<AccordionGroup>
  <Accordion title="Running a head-to-head against one competitor">
    If you want to focus on a single competitor rather than all of them, use this prompt from the Prompt Library instead: "See Where a Competitor Is Beating You." It goes deeper on the displacement and topic breakdown for a specific brand.
  </Accordion>

  <Accordion title="Adding this to your monthly report">
    The share of voice table from Step 4 can be pasted directly into the Monthly Client Report workflow. Run competitive SOV first, then run the monthly report — Claude will have the competitive context in memory for the session.
  </Accordion>

  <Accordion title="What to do with defensible positions">
    The prompts where you appear and competitors don't are your moat. Note which pages and content types are driving those wins — those are your highest-performing AI assets to protect, expand, and use as a model for other content.
  </Accordion>
</AccordionGroup>

***

<CardGroup cols={2}>
  <Card title="Find Visibility Gaps Worth Fixing" icon="magnifying-glass" href="/mcp/workflows/find-visibility-gaps">
    Pair this with gap analysis to see which gaps are actually being won by competitors.
  </Card>

  <Card title="Monthly Client Report, Built Automatically" icon="file-lines" href="/mcp/workflows/monthly-client-report">
    Include this competitive data in a full monthly report saved to Notion.
  </Card>
</CardGroup>