> ## Documentation Index > Fetch the complete documentation index at: https://developers.scrunch.com/llms.txt > Use this file to discover all available pages before exploring further. # Competitive Battlecard Generator > Build a per-competitor AI visibility battlecard covering wins, gaps, and talking points, saved to Notion or Google Docs for sales enablement. Sales teams already have product battlecards. This workflow builds the AI-visibility equivalent: where a specific competitor is winning the AI-answer conversation, where you're winning it, and what that means for how a rep should talk about the competitive landscape. **Tools used in this workflow** | Tool | Required? | Used for | | ----------------------------- | --------------------- | ------------------------------------------------- | | Scrunch MCP | Required | Competitive presence, position, and citation data | | Notion MCP or Google Docs MCP | Required (choose one) | Saving the battlecard for sales to reference | *** Replace the bracketed values, then paste the whole thing into Claude. ```text theme={null} For [brand name] in Scrunch, build a battlecard against [competitor name] and save it to Notion. Step 1 — Get the competitive picture: Get the competitor ID for [competitor name]. Pull presence and position metrics for both [brand name] and [competitor name] over the last 30 days. Where they're winning: pull prompt variants filtered to competitor_present = [competitor name]'s ID and brand_present = false. Sort by observation count. Take the top 5. Where we're winning: pull prompt variants filtered to brand_present = true and competitor_present = false (for this competitor). Sort by observation count. Take the top 5. Check sentiment for both brands over the same period. Step 2 — Build the battlecard in Notion: Create a page titled "[brand name] vs. [competitor name] — AI Visibility Battlecard" with: - **Overall standing**: presence rate and rank for both brands - **Where they're winning**: the 5 prompts from Step 1, with a one-line note on what to say if this comes up ("We're not currently cited on this specific question, but our strength is...") - **Where we're winning**: the 5 prompts from Step 1, framed as proof points a rep can cite directly - **Sentiment comparison**: how each brand is described when mentioned - **Talking point summary**: 2-3 sentences a rep can use verbatim when a prospect brings up this competitor Step 3 — Confirm: Give me the Notion page link and the one most important talking point from it. ``` **What you get:** A Notion battlecard with concrete, sourced examples on both sides of the competitive comparison — not just "we're ahead" or "they're ahead," but the specific prompts and platforms behind that claim. Replace the bracketed values, then paste the whole thing into Claude. ```text theme={null} For [brand name] in Scrunch, build a battlecard against [competitor name] and save it to Google Docs. Step 1 — Get the competitive picture: Get the competitor ID for [competitor name]. Pull presence and position metrics for both [brand name] and [competitor name] over the last 30 days. Where they're winning: pull prompt variants filtered to competitor_present = [competitor name]'s ID and brand_present = false. Sort by observation count. Take the top 5. Where we're winning: pull prompt variants filtered to brand_present = true and competitor_present = false (for this competitor). Sort by observation count. Take the top 5. Check sentiment for both brands over the same period. Step 2 — Build the battlecard in Google Docs: Create a document titled "[brand name] vs. [competitor name] — AI Visibility Battlecard" with: - **Overall standing**: presence rate and rank for both brands - **Where they're winning**: the 5 prompts from Step 1, with a one-line note on what to say if this comes up ("We're not currently cited on this specific question, but our strength is...") - **Where we're winning**: the 5 prompts from Step 1, framed as proof points a rep can cite directly - **Sentiment comparison**: how each brand is described when mentioned - **Talking point summary**: 2-3 sentences a rep can use verbatim when a prospect brings up this competitor Step 3 — Confirm: Give me the Google Docs link and the one most important talking point from it. ``` **What you get:** A Google Docs battlecard with concrete, sourced examples on both sides of the competitive comparison — not just "we're ahead" or "they're ahead," but the specific prompts and platforms behind that claim. *** ## Tips Run this once per competitor rather than trying to cover all of them in one document — a battlecard that's specific to one rival is more usable in the moment than a single sprawling document covering five. Re-run this quarterly, or immediately after a Competitor Share of Voice report shows a meaningful rank change against that specific competitor. A battlecard with 6-month-old data is worse than no battlecard — reps will repeat stale claims. If a competitor is winning on presence, position, and sentiment, don't force a "where we're winning" section that isn't true — say so directly and reframe the talking points around differentiation that isn't visibility-based (pricing, service, specific features) instead. The same structure works as an input to the content team — "where they're winning" is effectively a prioritized content gap list specific to one competitor, and pairs directly with the Content Brief Handoff to Design workflow. *** Run this first to decide which competitor deserves a battlecard. Track the underlying numbers over time instead of a point-in-time battlecard.