> ## Documentation Index
> Fetch the complete documentation index at: https://developers.scrunch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reporting Digests

> MCP prompts that generate structured monthly digests, QBR slides, client call prep docs, and onboarding briefs ready to drop into a presentation.

These prompts produce complete, structured reports — not raw data. Each one is designed to go directly into a client presentation, stakeholder update, or call prep doc with minimal editing.

***

<AccordionGroup>
  <Accordion title="Monthly Visibility Digest">
    A complete month-in-review, structured for sharing with clients or leadership.

    ```text theme={null}
    For [brand name], build a monthly AI visibility digest.

    Pull:
    1. Total tracked variants — count
    2. brand_present = true — count → calculate overall visibility rate
    3. brand_present = true by platform — count per platform
    4. brand_present = false sorted by observation_count, top 10 — the month's biggest gaps
    5. Competitor presence counts for top 3 competitors
    6. Tags with lowest visibility rate — top 5 gap tags

    Organize into this structure:
    - Visibility Score: [X]% overall, with platform breakdown
    - Top Performing Areas: where brand presence is strongest
    - Priority Gaps: top 10 missing prompts by observation volume
    - Competitive Snapshot: competitor presence rates
    - Recommended Actions: 3 specific items for the next 30 days
    ```
  </Accordion>

  <Accordion title="New Client Baseline Report">
    The starting-point snapshot for a new brand — configuration health, current visibility, and first priorities.

    ```text theme={null}
    I'm establishing a baseline for [brand name] in Scrunch. Run the following:

    1. List all competitors — count and names
    2. Get all tags — count and names
    3. Total tracked variants — count
    4. brand_present = true — count → overall visibility rate
    5. branded = true, brand_present = false — count → branded query gaps (should be near zero)
    6. brand_present = false, top 5 by observation_count — the most critical current gaps

    Deliver as a baseline report with:
    - Configuration Health: are the right competitors and tags set up?
    - Current Visibility Rate: overall and by platform
    - Immediate Gaps: branded queries where [brand name] isn't appearing
    - Top 5 Priorities for the first 90 days
    ```
  </Accordion>

  <Accordion title="Pre-Call Brief in 60 Seconds">
    Five talking points before a client or stakeholder call — just the numbers that matter, nothing else.

    ```text theme={null}
    I have a call with [brand name] in [X] minutes. Give me a quick brief.

    Pull:
    1. Overall visibility rate (brand_present = true / total)
    2. Best platform and worst platform by visibility rate
    3. Top 3 prompts by observation count where brand_present = false — the headline gaps
    4. Any branded queries where brand_present = false — urgent issues to flag

    Give me 5 key talking points I can use in the call. One sentence each, lead with the number. Keep it tight — I need something I can scan in 2 minutes.
    ```
  </Accordion>

  <Accordion title="Quarterly Business Review Summary">
    Full QBR structure: performance, competitive position, content gaps, and next quarter's focus.

    ```text theme={null}
    For [brand name], build a quarterly business review summary for AI visibility.

    Pull and analyze:
    1. Overall visibility rate vs. benchmark (brand_present=true rate vs. total)
    2. Platform breakdown — visibility rate per LLM
    3. Top 5 tags by visibility rate (strengths)
    4. Bottom 5 tags by visibility rate (gaps)
    5. Competitive displacement — for each tracked competitor, how many prompts do they appear in where [brand name] does not?
    6. Top 3 citation domains (brand's own domain + top 2 competitor domains)

    Structure as: Performance Summary → Competitive Position → Content Gaps → Recommended Next Quarter Focus
    ```
  </Accordion>
</AccordionGroup>

***

<CardGroup cols={2}>
  <Card title="Monthly Client Report, Built Automatically" icon="rocket" href="/mcp/workflows/monthly-client-report">
    Full workflow: Claude pulls all the data, writes the report, and saves it to Notion.
  </Card>

  <Card title="Weekly AI Brief → Notion & Slack" icon="calendar" href="/mcp/workflows/weekly-ai-brief">
    Keep stakeholders updated between monthly reports with an automated weekly brief.
  </Card>
</CardGroup>