Configuration & Maintenance

For [brand name], run a full configuration audit:
1. List all competitors — are any major players missing from the industry?
2. Get all tags — do the tags represent the full scope of how buyers research this category?
3. Pull total variant count — are there enough prompts to generate statistically meaningful data?
4. Pull branded = true variant count — do branded queries make up a reasonable share of tracking?
5. Pull branded = false variant count — are enough unbranded category queries being tracked?

Flag any gaps in configuration that would skew the visibility data.

For [brand name], pull all seed prompts tagged as [tag name]. Review the prompt text for duplicates, near-duplicates, or prompts so similar they're tracking the same query twice. List candidates for archiving. Do not archive anything without my confirmation.

For [brand name], pull seed prompts and their variant_scenarios field. Identify any seed prompts that are not running on all platforms (e.g., running on ChatGPT and Perplexity but not Gemini or Grok). List these coverage gaps by seed prompt. Flag whether the missing platform coverage appears intentional or like an oversight.

Get all tags for [brand name]. Identify:
1. Tags with fewer than 5 prompts — likely orphans or misfiled
2. Tags whose names overlap in meaning (e.g., "competitors" vs. "alternatives" vs. "compare")
3. Tags with no clear category alignment

Suggest a consolidated tag structure. Then, for any tag with fewer than 5 prompts, list those prompts so I can decide whether to reassign them.

For [brand name], establish a baseline reading now that the brand just went live in Scrunch.

1. Pull total variant count and confirm data has started collecting (variants should show non-zero observation counts within 24-48 hours of setup)
2. Get presence, position, and sentiment metrics for the data collected so far
3. List all tags and confirm prompts are distributed across them as expected

Present this as a "Day 1" baseline I can compare all future reports against. Flag anything that looks like it isn't collecting data yet.

For [brand name], check whether our tracked prompts actually cover the full buying journey, not just one stage.

1. Get all tags and identify which represent funnel stages (awareness, consideration, decision) versus topic/product tags
2. Pull variant counts for each funnel-stage tag
3. Flag if any stage is significantly under-tracked relative to the others (e.g., dozens of awareness-stage prompts but almost no decision-stage prompts)

Recommend which funnel stage most needs new prompts added, and roughly how many.