> ## Documentation Index
> Fetch the complete documentation index at: https://developers.scrunch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Citation Analysis

> Find which pages AI is citing from your site, which topic areas get skipped, and which third-party sources are driving your mentions.

Citations tell you what AI is actually reading to talk about \[brand name]. These prompts show you which owned pages are working, which aren't being used despite being relevant, and which third-party sources have the most influence.

***

<AccordionGroup>
  <Accordion title="See Which Pages AI Is Citing From Your Site">
    How often is AI citing \[brand name]'s own content — and which topic areas have zero citations?

    ```text theme={null}
    For [brand name], pull prompt variants filtered to citation_domain = [brand domain] (e.g., "brandname.com").

    Report:
    1. How many variants cite [brand domain]?
    2. What percentage of total tracked variants does this represent?
    3. What tags and topics are the cited variants concentrated in?
    4. Are there tags with zero or near-zero citations from [brand domain]? Those are content citation gaps.
    ```
  </Accordion>

  <Accordion title="Find Topics Where AI Skips Your Content">
    Topic areas where AI is answering questions but not pulling from \[brand name]'s pages — even when those pages exist.

    ```text theme={null}
    For [brand name], run a citation coverage analysis. For each major tag in the brand's configuration:
    1. Pull variants with that tag where citation_domain = [brand domain] — count
    2. Pull total variants with that tag — count
    3. Calculate citation rate per tag

    Rank tags by citation rate from lowest to highest. Tags with low citation rates despite having tracked prompts are content gaps — AI is answering these questions but not citing [brand name]'s content.
    ```
  </Accordion>

  <Accordion title="See Which Competitor Pages AI Cites Most">
    Which competitor domains is AI pulling from — and on which topics are they getting cited instead of \[brand name]?

    ```text theme={null}
    For [brand name], I want to see which competitor domains are being cited in AI responses. Run pulls filtered to citation_domain for each main competitor's domain:
    - citation_domain = [competitor1.com]
    - citation_domain = [competitor2.com]
    - citation_domain = [competitor3.com]

    For each, report the count and which tags/topics they're concentrated in. Which competitor's content is AI pulling from most? On which topics is their content being cited instead of [brand name]'s?
    ```
  </Accordion>

  <Accordion title="Identify Third-Party Sites Driving Your AI Mentions">
    When \[brand name] appears in AI responses via third-party sources, which sites are responsible? These are the highest-leverage PR and partnership targets.

    ```text theme={null}
    For [brand name], pull variants where:
    - brand_present = true
    - citation_domain is NOT [brand domain] (i.e., [brand name] is mentioned but via third-party sources)

    Limit to 30 results. What third-party domains are responsible for [brand name]'s AI mentions? Are there publications, directories, or review sites that AI consistently uses to reference [brand name]? These are the highest-leverage third-party PR and link targets.
    ```
  </Accordion>
</AccordionGroup>

***

<CardGroup cols={2}>
  <Card title="White Space & Growth Opportunities" icon="binoculars" href="/mcp/prompts/white-space">
    Find the topic areas where neither \[brand name] nor competitors are showing up yet.
  </Card>

  <Card title="Find Visibility Gaps Worth Fixing" icon="magnifying-glass" href="/mcp/workflows/find-visibility-gaps">
    Full workflow: gap analysis into a Notion tracker with content recommendations.
  </Card>
</CardGroup>