> ## Documentation Index
> Fetch the complete documentation index at: https://developers.scrunch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Changelog

> Dated release notes for Scrunch covering the API, MCP, analytics, admin settings, and UI updates, synced from the internal product changelog.

<Update label="September 9, 2026" tags={["API / MCP"]}>
  ## Skill library enables automated brand setup

  Released a developer-doc skill library that agents can install to automate common Scrunch workflows like brand setup, migrations, and HTML dashboard generation.
</Update>

<Update label="September 2, 2026" tags={["Settings / Admin"]}>
  ## Admins can resend invites to unaccessed members

  Added the ability for admins to resend invites to members who haven’t accessed the organization yet.
</Update>

<Update label="August 28, 2026" tags={["Settings / Admin"]}>
  ## Pause prompts without losing history

  Improved prompt management by adding pause/resume (preserving response history), pausing prompts on persona deletion, and enabling one-click persona restore.
</Update>

<Update label="August 25, 2026" tags={["Settings / Admin"]}>
  ## Background checks warn of unsafe URLs

  Improved website validation by adding background DNS/HTTP reachability checks and in-app warnings when domains can’t be safely verified.
</Update>

<Update label="August 24, 2026" tags={["UI / UX"]}>
  ## Simplified competitor name and website inputs

  Improved competitor alternative name and website inputs, added a Create Brand button to the organization brand list for permitted admins, and fixed related bugs.

  ## Add alternative brand names and websites

  Added support for alternative brand names and websites during initial brand creation for both primary brands and competitors.
</Update>

<Update label="August 22, 2026" tags={["Settings / Admin"]}>
  ## Self‑serve users can manage subscriptions via avatar menu

  Enabled self-serve subscription management via the avatar menu, opening an authenticated Stripe customer portal.
</Update>

<Update label="August 21, 2026" tags={["API / MCP"]}>
  ## Unpublish optimized pages

  * [Unpublish Optimized Pages](https://developers.scrunch.com/api-reference/axp-render/unpublish-optimized-pages) - Stop serving optimized content for a list of paths on a registered AXP site.
</Update>

<Update label="August 20, 2026" tags={["Settings / Admin"]}>
  ## Admins can view member access status

  Improved the org members admin view by showing whether each member has accessed the organization and enabling filtering by access status.
</Update>

<Update label="August 12, 2026" tags={["UI / UX", "Settings / Admin"]}>
  ## All customers default to new Scrunch experience

  Rolled out the new Scrunch experience as the default for all customers, with a temporary option to switch back to Classic before it’s retired.

  ## Exclusion of matching text now available

  Added excluded-name matching for Brand/Competitor/Sub-brand name rules.
</Update>

<Update label="August 11, 2026" tags={["Analytics"]}>
  ## Export Explorer charts and tiles to CSV or Excel

  Export Explorer charts and tiles to CSV/Excel.
</Update>

<Update label="August 6, 2026" tags={["API / MCP"]}>
  ## Bulk-update stages and topics

  Added bulk stage/topic updates for existing prompts via chat with a preview-and-confirm step.
</Update>

<Update label="August 4, 2026" tags={["UI / UX"]}>
  ## Admins can view archived brands

  Added a “Show Archived” toggle on the Brand List so organization admins can view archived brands when needed.
</Update>

<Update label="August 3, 2026" tags={["API / MCP"]}>
  ## New MCP tools

  * [create\_competitor\_sub\_brands](https://developers.scrunch.com/mcp/tools#create-competitor-sub-brands) - Creates sub-brands under a competitor.
  * [create\_competitors](https://developers.scrunch.com/mcp/tools#create-competitors) - Creates several competitors in one call.
  * [create\_sub\_brands](https://developers.scrunch.com/mcp/tools#create-sub-brands) - Creates one or more of the brand's own sub-brands.
  * [get\_metric\_glossary](https://developers.scrunch.com/mcp/tools#get-metric-glossary) - Returns exact definitions for every dimension and metric query\_metrics accepts.
  * [get\_query\_pattern](https://developers.scrunch.com/mcp/tools#get-query-pattern) - Returns the full detail for one pattern.
  * [get\_signal](https://developers.scrunch.com/mcp/tools#get-signal) - Fetches one signal in full.
  * [list\_all\_competitor\_sub\_brands](https://developers.scrunch.com/mcp/tools#list-all-competitor-sub-brands) - Lists the sub-brands tracked across all of the brand's competitors.
  * [list\_query\_patterns](https://developers.scrunch.com/mcp/tools#list-query-patterns) - Lists the curated query patterns available for a brand.
  * [list\_signals](https://developers.scrunch.com/mcp/tools#list-signals) - Lists detected signals for a brand.
  * [list\_sub\_brands](https://developers.scrunch.com/mcp/tools#list-sub-brands) - Lists the brand's own sub-brands.
  * [query\_metrics](https://developers.scrunch.com/mcp/tools#query-metrics) - Runs an aggregated metrics query against a defined vocabulary of dimensions and metrics.
  * [search\_scrunch\_docs](https://developers.scrunch.com/mcp/tools#search-scrunch-docs) - Searches the Scrunch developer documentation at [developers.scrunch.com](http://developers.scrunch.com/).
</Update>

<Update label="July 28, 2026" tags={["Analytics"]}>
  ## Keyword Volume Estimator now in beta

  Released Keyword Volume Estimator in beta behind the enable-keyword-volume-estimator flag and made it the default Trends tab, with Search Trends moved to Industry Topics.
</Update>

<Update label="July 24, 2026" tags={["Bug Fix"]}>
  ## Collections use correct persona

  Fixed persona-variant routing so collections use the correct persona (instead of defaulting to Generic), with corrected behavior applying on the next collection.
</Update>

<Update label="July 23, 2026" tags={["Integrations"]}>
  ## Clients can track Scrunch incidents in real time

  Enabled [incident.io](http://incident.io/) status reporting so clients can track Scrunch incidents in real time.
</Update>

<Update label="July 20, 2026" tags={["Analytics"]}>
  ## Sample sizes shown on Explorer charts

  Added sample sizes to Explorer rate and average chart tooltips so each data point shows response counts.
</Update>

<Update label="July 17, 2026" tags={["Platform"]}>
  ## Persona injection now live

  Enabled persona injection so prompts include persona context and the model responds in that persona, rolling out to all customers by end of July.
</Update>

<Update label="July 10, 2026" tags={["API / MCP", "Bug Fix"]}>
  ## New MCP tools

  * [create\_explorer\_dashboard](https://developers.scrunch.com/mcp/tools#create-explorer-dashboard) - Creates a saved dashboard of metric tiles for a brand and returns a deep link to it.
  * [fetch\_scrunch\_url](https://developers.scrunch.com/mcp/tools#fetch-scrunch-url) - Fetches a Scrunch-owned web page and returns its main content as markdown.
  * [generate\_explorer\_chart](https://developers.scrunch.com/mcp/tools#generate-explorer-chart) - Builds an Explorer chart from a metric/breakdown/filter spec and returns a deep link that opens the Explorer with that chart already configured.
  * [get\_scrunch\_help\_article](https://developers.scrunch.com/mcp/tools#get-scrunch-help-article) - Fetches the full body of a single Help Center article by ID.
  * [list\_scrunch\_help\_collections](https://developers.scrunch.com/mcp/tools#list-scrunch-help-collections) - Lists every Scrunch Help Center collection and the articles inside each one.

  ## New UI routes accounts to old prompt flow

  Fixed new-account setup routing to the old prompt creation flow when the new UI is enabled.
</Update>

<Update label="July 9, 2026" tags={["Analytics"]}>
  ## Optional EWMA smoothing for line charts

  Added optional EWMA smoothing for line charts to reduce metric noise and highlight trends (may not match raw API values).
</Update>

<Update label="July 8, 2026" tags={["Analytics"]}>
  ## Home dashboard adds competitive presence

  Improved the Home page dashboard metrics to align with the previous Home dashboard, adding competitive presence/top brands, switching to citation rate, and linking site AI readiness to Domain Insights.
</Update>

<Update label="July 3, 2026" tags={["Analytics"]}>
  ## Pivot tables added to Explorer

  Added pivot tables to Explorer to build multi-metric leaderboards with period-over-period deltas, optional trend sparklines, and dashboard-saving.
</Update>

<Update label="July 2, 2026" tags={["UI / UX"]}>
  ## Prevent accidental dashboard edits with explicit action

  Improved dashboard editing safety by requiring an explicit action before edits, preventing accidental changes across a brand.

  ## Clickable links to detail pages added

  Enabled clickable links to detail pages from prompts and metadata across Explorer tiles, dashboards, and tables.
</Update>

<Update label="June 24, 2026" tags={["UI / UX"]}>
  ## Access new monitoring experience via flag

  Enabled opt-in access to the new monitoring experience (Explorer, dashboards, prompts, personas) via the enable-new-scrunch flag.
</Update>

<Update label="June 23, 2026" tags={["UI / UX"]}>
  ## Activation guide improves onboarding engagement

  Rolled out an activation guide for new organization/account owners to improve onboarding engagement, with early experiment results showing higher usage across key paths.
</Update>

<Update label="June 18, 2026" tags={["Platform"]}>
  ## Scrunchie chatbot enabled for all brands

  Enabled Scrunchie, our in-app chatbot, for all brands on Scrunch.
</Update>

<Update label="June 11, 2026" tags={["API / MCP"]}>
  ## New MCP tools

  * [add\_tag\_to\_prompts](https://developers.scrunch.com/mcp/tools#add-tag-to-prompts) - Adds a single tag to a list of prompts (up to 500 at a time).
  * [get\_response](https://developers.scrunch.com/mcp/tools#get-response) - Fetches a single AI response by ID with full evaluation data, citations, and competitor analysis.
  * [list\_responses](https://developers.scrunch.com/mcp/tools#list-responses) - Lists individual AI responses (observations) for a brand.
  * [remove\_tag\_from\_prompts](https://developers.scrunch.com/mcp/tools#remove-tag-from-prompts) - Removes a single tag from a list of prompts.

  ## Queue render jobs for a registered AXP site

  * [Bulk Render Optimized Pages](https://developers.scrunch.com/api-reference/axp-render/bulk-render-optimized-pages) - Queue render jobs for a list of paths on a registered AXP site.
</Update>

<Update label="June 5, 2026" tags={["API / MCP"]}>
  ## New MCP tools

  * [archive\_persona](https://developers.scrunch.com/mcp/tools#archive-persona) - Soft-deletes a persona from a brand.
  * [create\_persona](https://developers.scrunch.com/mcp/tools#create-persona) - Creates a new persona on a brand.
  * [list\_personas](https://developers.scrunch.com/mcp/tools#list-personas) - Lists all personas configured for a brand.
  * [update\_persona\_on\_prompts](https://developers.scrunch.com/mcp/tools#update-persona-on-prompts) - Assigns, changes, or removes the persona on a batch of prompts in one call.
</Update>

<Update label="June 4, 2026" tags={["Platform"]}>
  ## Scrunchie available to 10% of customers

  Rolled out Scrunchie, the in-app chatbot, to 10% of active customers as the start of a broader rollout while monitoring feedback and cost before expanding further.
</Update>

<Update label="June 3, 2026" tags={["Analytics"]}>
  ## Share of voice now available in Explorer

  Added Share of Voice in Explorer to compare brand mention share against competitors, with filters and trend views by platform, persona, stage, country, and competitor.
</Update>

<Update label="May 29, 2026" tags={["Analytics"]}>
  ## Explore citation metrics and new dashboards

  Improved Explorer with working citation metrics, new citations and non-branded prompts dashboards, an “All” entity view, and polished table visualization options.
</Update>

<Update label="May 28, 2026" tags={["Platform"]}>
  ## Retain selected schema during optimization

  Improved AXP Optimizer to detect existing JSON-LD schema, let customers retain selected schema types, and include the schema-retain flag in the bulk optimization CSV.
</Update>

<Update label="May 24, 2026" tags={["API / MCP"]}>
  ## New API endpoints

  * [Disable AI Referrals Connection](https://developers.scrunch.com/api-reference/ai-referrals/disable-ai-referrals-connection) - Soft-disable a connection.
  * [List AI Referrals Connections](https://developers.scrunch.com/api-reference/ai-referrals/list-ai-referrals-connections) - List AI Referrals push connections registered for this brand.
  * [Push AI Referrals Events](https://developers.scrunch.com/api-reference/ai-referrals/push-ai-referrals-events) - Push a batch of pre-aggregated daily AI-referral events for a registered connection.
  * [Register AI Referrals Connection](https://developers.scrunch.com/api-reference/ai-referrals/register-ai-referrals-connection) - Register an AI Referrals push connection for a (brand, website, provider) tuple.
</Update>

<Update label="May 19, 2026" tags={["UI / UX", "API / MCP"]}>
  ## Token counts show commas and split details

  Improved the Optimizer token count display by adding comma separators and splitting counts between main content and links metadata.

  ## Scrunch responses now live inside Claude

  Enabled viewing Scrunch Responses inside Claude, Cursor, and any MCP client via a new MCP tool exposing the Responses API.
</Update>

<Update label="May 18, 2026" tags={["Platform"]}>
  ## Faster content retrieval via AXP

  Released Agent Rendering in the UI to pre-render cleaned content via AXP delivery for faster retrieval and reduced token usage.
</Update>

<Update label="May 14, 2026" tags={["UI / UX"]}>
  ## Improved content gaps with refreshed UI

  Improved Content Gaps with a refreshed UI and more conservative gap identification so surfaced opportunities are more reliably actionable.
</Update>

<Update label="May 13, 2026" tags={["UI / UX"]}>
  ## Country/locale now lives on prompts

  Improved prompt configuration by making country/locale an explicit prompt-level field (auto-filled from persona when applicable).
</Update>

<Update label="May 12, 2026" tags={["Platform", "API / MCP", "Data / Crawling"]}>
  ## Topic Prompt Optimizations now available to all brands

  Improved Topic Prompt Optimizations by moving it out of beta and beginning a gradual rollout to all brands this week.

  ## MCP GA with customer installation documentation

  Released MCP as generally available and shared customer-install documentation ahead of the public announcement.

  ## New admin view for sitemap categorization

  Improved sitemap URL categorization by switching from regex-based rules to an LLM-driven, global-to-brand categorization system with an admin review view.
</Update>

<Update label="May 11, 2026" tags={["API / MCP", "Analytics"]}>
  ## Download filtered sitemap pages as CSV

  * [Export Sitemap Pages](https://developers.scrunch.com/api-reference/sitemap/export-sitemap-pages) - Download every page matching the supplied filters as CSV or XLSX.
  * [Get Sitemap Page](https://developers.scrunch.com/api-reference/sitemap/get-sitemap-page) - Get detailed information about a single page in the brand's sitemap.
  * [Get Sitemap Page Metrics](https://developers.scrunch.com/api-reference/sitemap/get-sitemap-page-metrics) - Return time-series performance metrics for a single page.
  * [List Sitemap Pages](https://developers.scrunch.com/api-reference/sitemap/list-sitemap-pages) - List pages discovered in the brand's sitemap.

  ## Scrunchie MCP now generally available

  * [archive\_competitor](https://developers.scrunch.com/mcp/tools#archive-competitor) - Soft-deletes a competitor from a brand's tracked list.
  * [archive\_prompt](https://developers.scrunch.com/mcp/tools#archive-prompt) - Archives (soft-deletes) a seed prompt so it stops running.
  * [create\_brand](https://developers.scrunch.com/mcp/tools#create-brand) - Creates a new brand within the organization.
  * [create\_competitor](https://developers.scrunch.com/mcp/tools#create-competitor) - Adds a new competitor to a brand.
  * [create\_prompt](https://developers.scrunch.com/mcp/tools#create-prompt) - Adds a new seed prompt for a brand.
  * [export\_agent\_traffic](https://developers.scrunch.com/mcp/tools#export-agent-traffic) - Exports agent traffic data as a CSV.
  * [get\_caller\_identity](https://developers.scrunch.com/mcp/tools#get-caller-identity) - Returns the signed-in user's email, basic profile, and accessible brands.
  * [get\_citations\_metrics](https://developers.scrunch.com/mcp/tools#get-citations-metrics) - Returns how AI-cited URLs break down by ownership.
  * [get\_current\_date](https://developers.scrunch.com/mcp/tools#get-current-date) - Returns the server's current date in UTC.
  * [get\_position\_metrics](https://developers.scrunch.com/mcp/tools#get-position-metrics) - Returns how often the brand appears in the top, middle, or bottom position within AI responses.
  * [get\_presence\_metrics](https://developers.scrunch.com/mcp/tools#get-presence-metrics) - Returns brand mention rate (presence) over time.
  * [get\_sentiment\_metrics](https://developers.scrunch.com/mcp/tools#get-sentiment-metrics) - Returns sentiment breakdown (positive, mixed, negative) for brand mentions in AI responses.
  * [get\_tags](https://developers.scrunch.com/mcp/tools#get-tags) - Returns all tags currently configured for a brand.
  * [import\_agent\_traffic](https://developers.scrunch.com/mcp/tools#import-agent-traffic) - Ingests agent traffic logs from a CSV.
  * [list\_brands](https://developers.scrunch.com/mcp/tools#list-brands) - Lists all brands accessible within the authenticated organization.
  * [list\_competitors](https://developers.scrunch.com/mcp/tools#list-competitors) - Lists all competitors being tracked for a specific brand.
  * [list\_prompt\_variants](https://developers.scrunch.com/mcp/tools#list-prompt-variants) - Lists the prompt variants Scrunch is monitoring for a brand.
  * [unarchive\_prompt](https://developers.scrunch.com/mcp/tools#unarchive-prompt) - Restores previously archived prompts so they resume running.
  * [update\_brand](https://developers.scrunch.com/mcp/tools#update-brand) - Updates an existing brand's name, alternative names, websites, geo, or case-sensitivity settings.
  * [update\_competitor](https://developers.scrunch.com/mcp/tools#update-competitor) - Updates an existing competitor's name, alternative names, or websites.

  ## Citation details page shows trends

  Improved the Citation Details page with overall trend, per-platform stats, and flexible filtering across time range and dimensions.
</Update>

<Update label="May 5, 2026" tags={["Analytics"]}>
  ## Shows HTTP traffic status for AXP sites

  Improved AXP monitoring by adding an HTTP traffic chart that shows Optimized vs Not optimized vs Errors.
</Update>

<Update label="May 4, 2026" tags={["API / MCP"]}>
  ## Four new Looker Studio templates added

  Added four Looker Studio (Data Studio) templates to the API docs and improved navigation with a new Data Studio menu group.
</Update>

<Update label="April 24, 2026" tags={["Data / Crawling"]}>
  ## Crawl pages that matter most first

  Improved sitemap crawl prioritization by automatically ranking pages using product signals when crawl budgets are limited.
</Update>

<Update label="April 17, 2026" tags={["UI / UX"]}>
  ## Return to last‑visited brand in organization view

  Improved navigation so users can return to the last-visited brand in the organization view.
</Update>

<Update label="April 15, 2026" tags={["Data / Crawling"]}>
  ## Filter AXP pages with Live at Edge toggle

  Added “Live at Edge” toggle in Sitemaps to filter pages with AXP content.
</Update>

<Update label="April 10, 2026" tags={["Platform"]}>
  ## AXP respects detected language by default

  Improved AXP language handling to respect detected language (defaulting to English) and allow overriding via Custom Instructions.
</Update>

<Update label="April 7, 2026" tags={["UI / UX"]}>
  ## Deploy all sitemap changes with one action

  Improved the Optimizations tab sitemap workflow by adding a staged status and a single deploy action for AXP edge deployment.
</Update>

<Update label="April 6, 2026" tags={["UI / UX"]}>
  ## Add owned brands to brand context from suggested competitors

  Added ability to add owned brands to Brand Context directly from the Suggested Competitors list.
</Update>

<Update label="April 2, 2026" tags={["UI / UX", "Analytics"]}>
  ## Export prompts with platforms and creation date

  Improved prompt export in AI Context to include monitored platforms and the prompt creation date.

  ## Google-Agent now visible on dashboard

  Added Google-Agent detection to the Agent Traffic dashboard.
</Update>

<Update label="April 1, 2026" tags={["UI / UX"]}>
  ## Unified content view with change status

  Improved the AXP content dashboard UX by consolidating content and version history, adding per-page change status, and introducing redeployment warnings plus sitemap highlighting with deep links.
</Update>

<Update label="March 31, 2026" tags={["Settings / Admin"]}>
  ## Bot diagnostics available to admin users

  Added bot diagnostics for admin users to check whether a brand/domain is bot protected and troubleshoot Deep Audit errors.
</Update>

<Update label="March 30, 2026" tags={["API / MCP", "Data / Crawling"]}>
  ## Support for setting key topics via API

  Added support for setting key topics on prompts via the API (and updated the Scrunch CLI accordingly).

  ## Bot Checker lets you verify crawler blocks

  Added Bot Checker tool on [Scrunch.tools](http://scrunch.tools/) to verify whether sites block top crawlers and ScrunchBot via HTTP/WAF and robots.txt checks.
</Update>

<Update label="March 27, 2026" tags={["UI / UX", "Integrations", "Platform"]}>
  ## Webhook errors now visible on bot traffic page

  Improved the bot traffic page by displaying the last webhook error (starting with Invalid API key) so customers can fix CDN monitoring misconfigurations themselves.

  ## Multi-brand Looker Studio connector adds agent traffic

  Released Looker Studio Connector v2 with multi-brand support, agent-traffic querying, new filters/dimensions, and comparison mode for customer reporting.

  ## Grok model now available

  Added Grok as an available model.

  ## Guided onboarding checklist helps new users discover features

  Added an Onboarding Activation Guide with a guided checklist and progress tracking to help new users discover key features post-signup.
</Update>

<Update label="March 20, 2026" tags={["Integrations", "Platform"]}>
  ## Shopping data now available for Perplexity

  Added shopping data support for Perplexity where applicable.

  ## Grok AI monitoring now available

  Added Grok (xAI) as a supported monitoring platform to track brand visibility, citations, and sentiment.

  ## Topic Prompt Optimization suggests cuts without losing coverage

  Improved topic prompt coverage by adding Topic Prompt Optimization suggestions to cut prompts without losing coverage (beta, feature-flagged).
</Update>

<Update label="March 19, 2026" tags={["Analytics"]}>
  ## View sentiment trends over time

  Released Sentiment Trends dashboard to track sentiment over time and key topic and persona drivers.
</Update>

<Update label="March 18, 2026" tags={["API / MCP"]}>
  ## URL path filtering and API support for citation segments

  Improved Citation Segments with URL path-based filtering and full CRUD API endpoints.
</Update>

<Update label="March 17, 2026" tags={["Settings / Admin"]}>
  ## Limit user session length for security

  Improved enterprise security by adding an organization-level setting to limit maximum user session length.
</Update>

<Update label="March 16, 2026" tags={["Data / Crawling", "UI / UX"]}>
  ## Group pages by type for better aggregation

  Added a Site Maps rollup view that groups pages by Page Type and aggregates metrics at the type level.

  ## Content gaps now appear on home page

  Launched Content Gaps insights for all Scrunch customers, showing a home-page tile when gaps exist.
</Update>

<Update label="March 12, 2026" tags={["Data / Crawling"]}>
  ## Page Type Rollup for Site Maps

  Released Page Type Rollup for Site Maps behind a feature flag.
</Update>

<Update label="March 11, 2026" tags={["Data / Crawling"]}>
  ## Create up to three citation segments

  Added support for up to 3 citation segments in brand context to categorize third-party citations.
</Update>

<Update label="March 10, 2026" tags={["UI / UX"]}>
  ## Select primary country in all brand creation flows

  Added support for selecting a primary country in all brand creation flows.

  ## Show estimated token count and highlight over‑limit text

  Improved Diagnostics to show estimated token count and highlight content past 10K tokens in What AI Sees.
</Update>

<Update label="March 9, 2026" tags={["UI / UX"]}>
  ## One-click audit and optimize in Site Map

  Released a one-click Audit and Optimize flow in the Site Map view.
</Update>

<Update label="March 4, 2026" tags={["UI / UX"]}>
  ## Usage page lets core users view consumption

  Released the Usage page on production for core plans so users can inspect consumed resources (limits enforcement coming soon).
</Update>

<Update label="March 3, 2026" tags={["API / MCP"]}>
  ## Query Fan-outs visible for ChatGPT

  Added Query Fan-outs visibility for ChatGPT in the /responses API.
</Update>

<Update label="February 27, 2026" tags={["UI / UX"]}>
  ## New AI Referrals UI/UX released

  Released a new AI Referrals UI/UX.
</Update>

<Update label="February 24, 2026" tags={["UI / UX"]}>
  ## Persona and Custom Instructions shown on Optimizer results

  Improved Optimizer results and History to show Persona and Custom Instructions.
</Update>

<Update label="February 20, 2026" tags={["Platform"]}>
  ## Page optimizer supports custom instructions

  Page optimizer now supports using custom instructions and additional files.
</Update>

<Update label="February 18, 2026" tags={["Settings / Admin", "API / MCP"]}>
  ## Active Prompt Variants and cap field added

  Added Active Prompt Variants and Total Responses metrics to Brand view in Organization Settings, and added Contractual Organizational Cap field to Admin Panel for usage tracking.

  ## Send custom agent traffic events

  * [Send Custom Agent Traffic Events](https://developers.scrunch.com/api-reference/agent-traffic/post-custom-web-traffic) - Send agent traffic data from any platform to Scrunch AI.

  ## Public API enables custom CDN log uploads

  Released a public API for Agent Traffic ingestion to support custom CDN log uploads.
</Update>

<Update label="February 11, 2026" tags={["Integrations"]}>
  ## Google sign‑in now available

  Enabled Google Sign-In in the app via Clerk.
</Update>

<Update label="February 7, 2026" tags={["Integrations"]}>
  ## New and improved Integrations Tab

  Released a new Integrations Tab in the app.
</Update>

<Update label="February 5, 2026" tags={["Settings / Admin"]}>
  ## New geolocation countries list for persona configuration

  Reduced selectable persona geolocation countries to 69 validated options to match provider support.
</Update>

<Update label="February 4, 2026" tags={["API / MCP"]}>
  ## Add new API endpoints for competitors and personas

  * [Archive Competitor](https://developers.scrunch.com/api-reference/archive-competitor) - Archive a competitor.
  * [Archive Persona](https://developers.scrunch.com/api-reference/archive-persona) - Archive a persona.
  * [Create Competitor](https://developers.scrunch.com/api-reference/create-competitor) - Create a new competitor.
  * [Create Persona](https://developers.scrunch.com/api-reference/create-persona) - Create a new persona.
  * [Get Competitor](https://developers.scrunch.com/api-reference/get-competitor) - Get a competitor by ID.
  * [Get Persona](https://developers.scrunch.com/api-reference/get-persona) - Get a persona by ID.
  * [List Competitors](https://developers.scrunch.com/api-reference/list-competitors) - List competitors for a brand.
  * [List Personas](https://developers.scrunch.com/api-reference/list-personas) - List personas for a brand.
  * [Update Brand](https://developers.scrunch.com/api-reference/update-brand) - Partially update a brand.
  * [Update Competitor](https://developers.scrunch.com/api-reference/update-competitor) - Update a competitor.
  * [Update Persona](https://developers.scrunch.com/api-reference/update-persona) - Update a persona.
</Update>

<Update label="February 3, 2026" tags={["UI / UX"]}>
  ## New navbar is live

  Released new navbar across all dashboards.
</Update>

<Update label="January 26, 2026" tags={["API / MCP"]}>
  ## New API endpoint

  * [Get Agent Traffic](https://developers.scrunch.com/api-reference/agent-traffic/get-agent-traffic) - Retrieve aggregated bot and AI agent traffic data for a specific site.
</Update>

<Update label="January 22, 2026" tags={["UI / UX"]}>
  ## Dismiss all suggestions with one click

  Added a Dismiss All button to Suggested Competitors to allow bulk dismissing.
</Update>

<Update label="January 16, 2026" tags={["Bug Fix", "Data / Crawling"]}>
  ## Prompts count restored in Admin and Brand views

  Restored prompts count in the Admin org and Brand views.

  ## Site Map and Agent Traffic support Applebot

  Added Applebot support to Site Map and Agent Traffic.
</Update>

<Update label="January 12, 2026" tags={["Analytics"]}>
  ## All top agents appear on traffic charts

  Improved Agent Traffic charts to show all Top Agents, and added better content page visibility with basic search.
</Update>

<Update label="January 2, 2026" tags={["Integrations"]}>
  ## Fastly now available via agent traffic

  Enabled Agent Traffic support for Fastly, feature-flagged per brand for a pilot.
</Update>